Live
Scanning
Searching the public web
This runs a real search, so it can take up to about 45 seconds. Nothing is stored.
in your top results public results for
No broker listing ranked today. That is not the same as being private: search engines demote people-search pages, and the brokers still publish to anyone who searches them directly.
Reconstructed best-effort from live public search listings.
The live top results for your name, reconstructed from public search. The "data broker" badge is matched against our own directory of 45 brokers.
These brokers index US adults and each opt-out link is real and free. We have not checked each one for your name, and we will not pretend otherwise. That is what the full service does.
Your removal plan
The live search is busy right now, so we will not guess at listings. Here are the brokers to clear first, from our directory of 45 real data brokers, each with its free opt-out form.
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The short answer
Removal-only services cost roughly $40 to $300 a year for one person: Optery runs $39, $149 or $249 depending on how many sites you want covered, Incogni is $7.99 a month on an annual plan, and PrivacyDuck sells one $299 household plan. Identity theft suites such as Aura ($144 a year) add credit monitoring and insurance, but most LifeLock, Experian, IdentityForce and Allstate plans remove you from few or no people-search sites. Every comparison below reads the vendor's own price page and terms.
You want the cheapest service that works
Start with the price table in the roundup, then the EasyOptOuts and Optery comparisons.
You are torn between the two big names
DeleteMe and Incogni cover different sites and bill differently. The comparison prices both over two years.
You already pay for identity protection
Check whether your suite removes anything before buying a second product.
You only want to know the going rate
Every published price in the category on one page, with renewal prices.
Choosing a removal service
Head-to-head price comparisons of the services that only do removal. Each one lists the first-year and renewal price, how many sites the plan really covers, whether family members cost extra and what the refund terms say. Start here if you already know you want someone else to file the opt-outs and you are deciding who.
Optery costs $39, $149 or $249 a year; Aura costs $144 with credit monitoring and insurance included. Sites covered with and without Optery's Expanded Reach, family pricing, refunds and the one independent test, compared from each company's own pages.
BrandYourself sells $99 a year DIY reputation software and a separate privacy product that removes you from people-search sites. What each costs, how many brokers it actually covers, what its own copy says about who files the opt-outs, and the refund policy worth reading before you subscribe.
Incogni Unlimited costs $84 a year more than Standard and covers the same 420+ brokers. The difference is custom removals from sites you name. What they reach, what the terms say they will not, and who the new US-only Protect plan is for.
ReputationDefender does not publish a price on any page of its own website, and the estimates in circulation span three orders of magnitude. Here is what we could verify instead: who owns it, what an independent test measured, and what the services that do print their prices charge.
One of these costs $19.99 a year, one costs $95.88, and one costs $96.00 for less coverage than the $19.99 option advertises. The gap is not quality. It is how often each one rescans, who files the removals, and how much of the advertised roster your plan actually reaches.
These three land on every shortlist and the roundups almost never put the rate cards next to each other. Do that and the answer is simpler than the star ratings suggest, because one of the three headline coverage numbers only applies to the tiers most buyers skip.
These two are listed together in every roundup and are not competing for the same buyer. One claims more data brokers than anyone in the category for less than DeleteMe charges; the other sells the most expensive individual seat in it, and has a reason.
This is the only matchup in the category where both vendors put a human privacy agent on the account, which makes it the one comparison where you are pricing like against like. Twenty dollars separates them for one person, and four hundred for a family.
Optery sells per person and Incogni sells per household, which flips the answer depending on how many people you cover. Every tier of both, on both billing terms, with the per-seat math done.
OneRep works, and its family plan is the cheapest per seat in the category. The reason people ask this question is the ownership, which its own chief executive has confirmed, and the partnership Mozilla spent twenty months unwinding.
Why security teams are buying data removal for staff, what it costs per seat, which roles to cover first, and how to tell a real enterprise offering from a repackaged consumer plan.
A side-by-side of the two best-known data removal services: real pricing, broker coverage, verification, speed, and which one fits which person.
When paying for data removal actually pays off, when to do it yourself for free, and the one feature that decides whether the subscription is worth the money.
Published prices for DeleteMe, Incogni, Optery, EasyOptOuts, Aura and PrivacyDuck side by side, what family plans add, the do-it-yourself route, and the line item that actually justifies the yearly fee.
Identity theft protection
LifeLock, Aura, Experian, IdentityForce, Equifax and the rest sell credit monitoring and insurance first. These comparisons price them side by side and check the one thing their plan pages are vague about: whether any plan actually removes your name, address and phone number from people-search sites.
Equifax Complete Premier costs $4.95 for the first 30 days, then $19.95 a month, with no partial month refunds. What the plan watches, what a year really costs, and why it removes nothing from data brokers.
Aura costs $144 a year for one adult and Experian Premium $299.88, with no annual plan and no refunds. Individual, couple and family prices, two-year cost, credit data, trials and data broker removal compared from each company's own pages.
Experian Premium is $24.99 a month with no annual plan and no refunds; LifeLock costs $124.99 to $349.99 a year with 60 days to change your mind. Individual and family prices, insurance, trials and data broker removal compared from each company's own pages.
IdentityForce costs $199.90 or $349.90 a year and LifeLock $124.99 to $349.99. Individual and family plans side by side, trials and refunds, stolen funds limits, and which one removes you from data brokers, from each company's own plan pages.
Allstate Identity Protection costs $99.99 to $197.89 a year and LifeLock $124.99 to $349.99. Every individual and family plan side by side, stolen funds limits, trial and refund terms, and which one removes you from data brokers, from each company's own plan pages.
IDShield costs $14.95 to $34.95 a month and LifeLock Core $124.99 a year. Individual and family prices side by side, who handles restoration better, and how each suite deals with data brokers, from each company's own plan pages.
Aura owns Identity Guard, but only Aura removes you from data brokers. Every individual and family plan from both brands priced in year one and year two, with what each includes, from each company's own pricing page.
Zander costs $75 a year and LifeLock Core $124.99. What each plan reimburses, which one monitors your credit, which one removes you from data brokers, and what the family plans cost, from each company's own plan pages.
IDX, LifeLock and Aura all sell data broker removal inside some of their identity theft plans. Which plans include it, how many brokers each covers, how often they rescan, and what individual and family plans cost, from each company's own US plan page.
Experian's privacy scan is free once, but getting listings removed needs an IdentityWorks membership at $24.99 a month. What that buys, what Experian does not publish, and what the same money buys from dedicated removal services.
Experian Personal Privacy Scan Review and the $24.99 Removal
LifeLock now includes Automatic Data Broker Removal on Core, Advanced and Total, from $124.99 a year. Norton's own support document calls it a lighter version that covers "a smaller set" of brokers, and neither brand publishes how many. Prices, what it skips, and what to buy instead.
Bundled with a VPN or antivirus
NordVPN, Surfshark, ExpressVPN, McAfee and Bitdefender now sell removal as an add-on. The bundle price usually looks cheap. These pages work out what the removal part costs on its own, what it covers and what happens at renewal.
ExpressVPN Identity Defender comes only with the Advanced and Express Pro plans, which renew at $119.95 and $199.95 a year. What each tier includes, what the data removal feature covers, and what ExpressVPN will not say about it, from its own support pages.
Only one of Surfshark's three plans actually includes Incogni, and the pricing page lists it under all three. What Surfshark One+ costs in the US, what its renewal price is, which Incogni features the bundle cannot get, and when the bundle beats buying Incogni alone.
Nord bundles Incogni into NordVPN and Coveron plans, but always the Standard tier, which works a fixed list of 420+ brokers and will not take down a site you name. What each bundle includes, what Incogni costs on its own, and when the bundle is the wrong buy.
Bitdefender Digital Identity Protection is $39.99 for the first year and renews at $79.99, and none of its five features files a removal request. Bitdefender's own FAQ says you act to remove the data it finds. What it is good at, and what to buy instead if you want takedowns.
McAfee's own plan comparison says Personal Data Cleanup is "Scans only" on the tier it recommends most. Removal starts one plan higher, at $89.99 for the first year and $199.99 on renewal, and McAfee publishes neither a broker count nor a list.
Doing it yourself
The manual route, written out in full: the broker opt-out list, Google's removal tools, the California Delete Act request and the dark web. Read these to understand what a service does on your behalf, and to judge whether the hours are worth it.
Your home address sits in two places: the county record that created it and the dozens of commercial copies. Only one of those is removable, and it is not the one people start with.
How to Remove Your Address From the Internet and Public Records
One free request that reaches every registered data broker in California. What DROP covers, what it quietly does not, and why you should still opt out by hand.
The complete 2026 method: what is actually removable, the order to do it in, the brokers that matter most, and the parts nobody can delete for you.
Every major data broker, what it publishes about you, how hard the opt-out is, how long it takes, and a direct link to the real form.
Data Brokers Opt Out With the Complete Data Broker Opt-Out List
The honest answer: you almost certainly cannot delete it. Here is what you can do instead, and why the services promising deletion are selling you monitoring.
How to Remove Your Information From the Dark Web (Email, SSN)
Where your number leaks from, the free order to clean it up in, the caller-ID apps most guides forget, and the calls you will still get afterward.
Full reviews
The comparisons above point to these. Each review covers one product: every plan, first-year and renewal price, refund terms and what the plan does about people-search listings.
Step-by-step instructions for the brokers that publish most of what a stranger finds when they search your name. These are the forms a removal service files for you every month.
About 5 minutes per listing, removal in 3 to 7 days
About 3 minutes per record, removal in 24 to 72 hours
About 10 minutes, removal in 24 hours to 7 days
About 5 minutes, removal in 24 hours to 7 days
About 15 minutes, removal in 7 to 14 days
About 10 minutes, removal in 4 to 6 weeks
About 5 minutes per listing, removal in 24 to 72 hours
About 10 to 20 minutes, removal in 1 to 3 weeks
About 10 minutes for the whole PeopleConnect family, removal in 2 days to 2 weeks
About 5 minutes, removal in 48 hours to 7 days
About 10 minutes, removal in 2 to 6 weeks
About 3 minutes per listing, removal in 2 to 7 days
About 15 minutes, removal in 2 days to 2 weeks
About 15 minutes, removal in 7 to 14 days
About 4 minutes per listing, removal in 1 to 7 days
About 6 minutes per record, removal in 48 hours to 7 days
About 4 minutes per listing, removal in 72 hours
About 5 minutes per listing, removal in Not published, verify after a week
About 20 minutes for all three requests, removal in Up to 30 days for the opt out
Also worth reading: removing personal information from Google, which is a separate job from the broker opt-out and only works if you do both, the Google Results about you tool that files those removals from inside your Google account, and the PeopleConnect suppression center, one request that clears Intelius, TruthFinder, Instant Checkmate and US Search together.
Run the free exposure scan, then let DataRemoval file every opt-out for you and re-check monthly.
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