Optery vs Aura Pricing, Coverage and Which One to Buy for Data Removal

Optery costs $39, $149 or $249 a year for one person, depending on how many sites you want covered. Aura costs $144 a year for one adult and bundles data removal from 425+ sites with three-bureau credit monitoring, $1 million of identity theft insurance, antivirus and a VPN. If removal is the only job, Optery Ultimate covers the most sites and is the only one of the two independently tested. If you also want identity protection, Aura is the cheaper way to get both.

Optery figures come from its pricing page, read on 6 October 2026. Aura figures come from its pricing page, read the same day. Prices are US list prices before sales tax. We sell a data removal service ourselves, so we read the fine print on coverage counts on both sides rather than repeating the headline numbers.

Optery vs Aura pricing for one person

The number in brackets is how many sites each Optery plan covers if you leave a setting called Expanded Reach switched off. Optery also has a free Basic account, which gives you an exposure report with screenshots and leaves the opt-outs to you. Aura has no free tier but offers a 14-day free trial on every plan.

Does Optery or Aura remove more sites?

On headline counts, Optery Extended (560+) and Ultimate (635+) list more sites than Aura (425+), and Core lists fewer. The headline numbers flatter Optery a little, though. Here is why. Optery’s plan cards say Core covers “380+ Sites (or 150+ Sites without enabling Expanded Reach)”. Its coverage list shows that Expanded Reach is mostly marketing and advertising data companies, the kind that sell audience segments to advertisers, rather than the people-search sites where a stranger finds your address. Those 230 extra sites only count if you turn the setting on.

So a fair like-for-like reading is this. For people-search sites specifically, Core covers around 150, Extended around 330 and Ultimate around 405. Aura says it removes from 425+ data brokers, people-search sites and junk-mailers, and also helps remove personal info from Google search results, without splitting the count the same way. Aura publishes the headline, Optery publishes the breakdown. That transparency is a point in Optery’s favor even where the number is smaller.

Optery Ultimate adds one more thing no Aura plan lists: unlimited custom removal requests for a wider set of 950+ sites, available once you have been a member for 30 days. If you keep finding yourself on obscure sites, that is the feature that matters.

Which one has been independently tested?

Only Optery. In the Consumer Reports study published in August 2024, Optery at the Ultimate tier, priced at $249 a year, had removed 68 percent of the tested people-search listings after four months, the best result of the seven services in the study. That figure is for Ultimate, not Core, and the study is now two years old. Aura was not part of it, so there is no independent number to put next to its 425+. We cover how the whole field scored in our best data removal services ranking.

Optery vs Aura for couples and families

Aura prices households as plans. Aura Couple covers two adults for $264 a year ($22 a month billed annually, $29 monthly), and Aura Family covers up to five adults and unlimited children for $384 a year ($32 a month billed annually, $50 monthly). Removal is included for every adult.

Optery prices households by adding members to your account, with a discount that grows with each person you add, up to 30 percent off. It does not print a fixed family price, so the total depends on the plan each member is on. Two adults on Optery Extended list at $298 before the discount, so whether that beats Aura Couple’s $264 depends on the discount Optery applies at checkout. Two adults on Optery Core cost well under $100 a year. For a household of four or five adults that wants identity protection as well as removal, Aura Family is hard to beat on price.

What Aura includes that Optery does not

Optery is a removal service and nothing else. Aura is an identity protection suite where removal is one feature among many. Aura’s Individual plan adds three-bureau credit monitoring, an instant credit lock, home and auto title monitoring, financial transaction alerts, $1 million of identity theft insurance per adult, antivirus, a VPN, a password manager and spam call protection.

If you already pay for antivirus and a password manager and keep your credit frozen at all three bureaus, most of that adds nothing. If you do not, Aura’s $144 replaces several bills. One practical note on the spam calls that push many people to these services: if you run a small business and your personal cell is the number printed on your business listings, removal will not stop it being republished. Moving customers to a separate business phone number with its own call routing keeps your personal line off those listings in the first place.

Refunds and cancelling

• Optery: a 30-day money-back guarantee on paid plans for individual accounts, and you can cancel any time. Paying yearly saves about 17 percent against monthly billing.
• Aura: a 14-day free trial, then a 60-day money-back guarantee on annual plans bought directly from Aura (Amazon purchases are excluded). Monthly plans are not covered by the 60 days.

Aura gives you longer to change your mind. Optery costs less to try, because Core is $39 for a year and the free Basic report shows you where you are listed before you pay anything.

Optery or Aura, which should you buy?

• You only want your address off people-search sites, on a budget: Optery Core at $39, with Expanded Reach switched on.
• You want the widest removal and proof for each site: Optery Ultimate at $249, the tier Consumer Reports tested.
• You want removal plus credit monitoring and insurance: Aura Individual at $144, which costs less than Optery Extended alone.
• A household of three or more adults: Aura Family at $384 for up to five adults.
• You want a person to handle the brokers that reject automated requests: a service with human follow-up; our own plan does that, and the scan at the top of this page shows which sites list you today.

For deeper single-vendor detail, read our Optery review and our Aura data removal review. If you are weighing Optery against other removal specialists instead, see Optery vs DeleteMe pricing and Optery vs Incogni pricing. And if your free breach-letter monitoring is about to run out, our Kroll identity protection review explains what to buy when it does.