BrandYourself Review: BrandYourself Cost, Its Data Broker Removal, and Is BrandYourself Legit
The short answer
BrandYourself charges $99 a year for its DIY reputation software, and Concierge managed services start around $599 a month. The price of Protect Private Info, its data broker removal add-on, is not published: it loads only inside a logged-in cart. BrandYourself says it covers "50+" brokers on its product pages and "80+" on its site list, the smallest published roster in the category, and its own copy says it will "remove the information directly or offer steps to complete a removal yourself". Its FAQ states "we do not issue refunds". Trustpilot reads 1.5 out of 5 across 79 reviews. Figures read 22 September 2026.
Exposure scan
Live
Scanning
Searching the public web
This runs a real search, so it can take up to about 45 seconds. Nothing is stored.
in your top results public results for
No broker listing ranked today. That is not the same as being private: search engines demote people-search pages, and the brokers still publish to anyone who searches them directly.
Reconstructed best-effort from live public search listings.
The live top results for your name, reconstructed from public search. The "data broker" badge is matched against our own directory of 45 brokers.
These brokers index US adults and each opt-out link is real and free. We have not checked each one for your name, and we will not pretend otherwise. That is what the full service does.
Live search unavailable
The live search did not come back this time, so we will not guess. Here is your removal plan instead, from our directory of 45 real data brokers.
Scan limit reached
You have used your scans for now. The demo runs on a shared key, so we cap it. The real service re-scans for you every month without a cap.
BrandYourself sits in an awkward spot. It is sold as reputation management software, it turns up in software directories next to enterprise PR tools, and it also sells a privacy product called Protect Private Info that removes you from people-search sites. If you found it while shopping for data broker removal, the directory listings will not help you: most of them review it as a marketing tool and never mention the removal product at all. This is what we could verify about the price, the coverage and the terms, and what we could not.
Every figure below was read on 22 September 2026 from BrandYourself's own pages, its terms of service and its public plans API. We sell a competing removal service, which is why the sourcing is spelled out and why the things we could not confirm are marked rather than guessed.
How much does BrandYourself cost?
The DIY software is $99 a year. BrandYourself's own FAQ says it plainly: "You can open an account for free or upgrade to Premium for $99 per year." Its public plans data lists four terms in US dollars, $99.96 yearly, $59.94 for six months, $34.98 for three months and $12.99 monthly, though only the annual figure appears in visible page copy, so treat the monthly rate as indicative rather than quoted.
Managed services are quote-driven. The same FAQ gives one floor, "Concierge services typically start around $599 per month, depending on the needs of the client", and every managed landing page replaces the price with a phone number and a Reputation Advisor. That is a legitimate way to sell bespoke work. It also means the gap between the entry price and the real price is roughly seventy-fold, which is worth knowing before you book the call.
What does Protect Private Info cost?
We could not verify it, and we are not going to publish a number we could not read. Protect Private Info is sold as an add-on inside the cart, its prices load from an endpoint that requires an account, and every call to action on the privacy pages routes to signup rather than to a price. Monthly, three-month, six-month and annual terms all exist in the checkout, and the cart nudges you toward the annual one, but the amounts are behind the login.
Third-party figures for this product are in circulation and they disagree with each other. Until BrandYourself publishes a rate card, the honest position is that the price of its data broker removal product is not public. Compare that with the rest of the category, where every published price sits between $19.99 and $250 a year and you can read it without handing over an email address first.
How many data brokers does BrandYourself remove you from?
Two different numbers, both from BrandYourself. Its current privacy pages say "50+": "Remove your private info from 50+ Data Brokers" and "We process removal requests from 50+ major data brokers." The site list those pages link to opens with a larger claim, that the tool "finds and removes your personal information from 80+ people search sites", and that page was last updated in January 2023.
Either way it is the smallest roster in this category by some distance. For scale, EasyOptOuts itemizes 216 domains for $19.99 a year, Incogni publishes 420+, and DeleteMe publishes 986. Fifty is not automatically bad, because the top sites carry most of the exposure, but it is a long way from what the same money buys elsewhere, and our comparison of the best data removal services lays the rosters side by side.
Does BrandYourself actually remove your data, or just tell you how?
Both, and BrandYourself says so itself. The sentence that matters is on its privacy page, describing step two: "We reach out to these sites on your behalf and make a series of attempts to remove the information directly or offer steps to complete a removal yourself." The monitoring step repeats it: "We then re-submit opt outs or guide the user where necessary."
That is more honest than most marketing copy, and it is also a materially different product from a full-service removal subscription. Elsewhere on the same page the claim is unqualified, that the software will "automatically find any exposed private information... and remove it". Both things are true at once: the terms of service include a "Limited Authority to Act on Your Behalf" clause letting BrandYourself file opt-outs and sign documents for you, so it genuinely acts as your agent where a site allows it, and hands you instructions where it does not. If you are paying a subscription specifically so that you never have to fill in a broker's opt-out form, ask which of the 50 sites fall into which bucket before you buy.
Is BrandYourself legit?
Yes, in the sense that matters legally. It is a real company, founded in 2009, with published terms, a working product, a US phone number and named services. "Legit" queries usually mean something narrower though, which is whether you will feel cheated, and there the picture is mixed. Its Trustpilot profile reads 1.5 out of 5 across 79 reviews, labeled "Bad", with only four reviews in the past year and no replies to negative ones. A small, old sample like that is weak evidence on its own, and it is not nothing either.
The refund policy is the thing to read first
There is no money-back guarantee, and BrandYourself states it in one sentence in its FAQ, under the heading about its Premium DIY refund policy: "However, we do not issue refunds." The terms of service point at that same policy, subscriptions auto-renew until you cancel, and cancellation is by phone or email rather than a button in the account.
That is unusual in this category and it changes how you should test the product. Almost every competitor gives you a window to change your mind: EasyOptOuts allows 150 days, Norton 60 on annual plans, and Incogni, Optery and Privacy Bee 30 each. The only other service we have found with no refund at all is PrivacyHawk. When there is no window, the annual plan stops being the safe default, because you are committing for twelve months to a roster you cannot audit and a removal process that is partly manual.
The terms also carry an explicit no-guarantee clause for the privacy product: BrandYourself "does not guarantee that the Service will find a user's online personal information at any of the Data Sites" and does not guarantee "that an Opt-out request will be honored or responded to." Every service in this category disclaims results, so this is normal rather than damning. It reads differently when it sits next to a no-refunds policy.
BrandYourself vs DeleteMe: which one are you actually buying?
They are not really competitors, which is why the comparison keeps getting searched and keeps getting answered badly. DeleteMe does one job: it removes you from 986 data brokers for $129 a year, assigns a human advisor, includes 40 custom removal requests and publishes its roster. BrandYourself's centre of gravity is search results, pushing down a bad article or an old mugshot listing by building and ranking assets you control, with broker removal as a supporting feature.
So the question is what is actually wrong. If strangers are finding your home address and phone number on people-search sites, buy a removal service and compare it on roster size, refund window and price, which is what our DeleteMe review and EasyOptOuts review are for. If the problem is a specific damaging page ranking for your name, removal will not touch it, because the page is not a broker listing. That is a suppression job, and the honest version of it is publishing better material you own, which these days is cheap enough that standing up a proper personal site of your own is often a weekend rather than a retainer. The same applies to the reputation-management-by-subscription pitch generally: our take on what ReputationDefender charges covers the other big name that sells this way, and it publishes no price at all.
Who BrandYourself is right for
The $99 DIY tier is reasonable value for someone who wants a dashboard for their whole online presence: search results for their name, old social posts worth cleaning up, and a nudge list of profiles to build. Job seekers and people early in a public-facing career get the most out of that. It is cheap, it is self-serve, and the work it prompts you to do is work that helps.
It is the wrong buy if data broker removal is the actual job. The roster is the smallest published in the category, the price for that specific product is not public, part of the removal work comes back to you as instructions, and there is no refund if it disappoints. Those four things are individually defensible and collectively a bad deal against a $19.99 or $95.88 subscription that publishes everything. If you are not sure which problem you have, start by finding out what is actually listed: run the scan at the top of this page, and if the results are people-search sites rather than news articles, you want a removal service.
What we could not verify
Worth stating plainly, because a review that hides its gaps is not much use. We could not read the price of Protect Private Info, monthly or annual, because it sits behind an account. We could not confirm a clean broker count, since BrandYourself publishes both 50+ and 80+ and the itemized list contains duplicates. We could not find published prices for the managed tiers beyond the $599 a month Concierge floor in the FAQ. If those change, or if BrandYourself publishes a rate card, the figures here get re-read rather than estimated. Meanwhile, the services that do publish everything make the comparison easy on purpose, which is itself a signal.
Written by
The DataRemoval team, at DataRemoval. We run an AI data removal service, which is why we spend our days reading data broker opt-out forms. Corrections to app@dataremoval.ai.
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