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8 min read

Is OneRep Legit? A OneRep Review of the Pricing, the Owner and the Mozilla Split

The short answer

OneRep is a legitimate, functioning data removal service with a five-day free trial and a thirty-day money-back guarantee, priced at about $99.96 a year for one person or $180 a year for a family plan covering up to six people. The reason buyers question it is ownership rather than delivery: in March 2024 KrebsOnSecurity reported that OneRep founder and CEO Dimitri Shelest had launched dozens of people-search services, and Shelest publicly acknowledged retaining an ownership stake in the data broker Nuwber, which he founded around 2015, while stating that Nuwber and OneRep share no information. Mozilla, which used OneRep for Monitor Plus removals, said in March 2024 it would wind down the partnership and completed that on 17 December 2025, discontinuing Monitor Plus and issuing prorated refunds.

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OneRep is a real, functioning data removal service. It has been operating for a decade, it charges a normal price, it publishes a refund policy, and people who pay it do get removal requests filed on their behalf. If "legit" means "will they take my money and do nothing", the answer is no, they will not.

The reason so many people search this question anyway has nothing to do with whether the software works. It has to do with who owns the company, what else that person owns, and the fact that Mozilla, which spent six years bundling OneRep into Firefox, spent the last twenty months of that partnership unwinding it. That is the part worth understanding before you subscribe, and it is the part most review pages either skip or have not updated since 2024.

Is OneRep legit? The short answer

Yes, in the narrow sense that it is a genuine service with real customers, and no red flag about billing or delivery. The complication is a documented conflict of interest. In March 2024 the security journalist Brian Krebs reported that OneRep's founder and chief executive, Dimitri Shelest, had launched dozens of people-search services since 2010. Shelest responded with a public statement acknowledging that he retains an ownership stake in Nuwber, a data broker he founded around 2015, roughly when he started OneRep. He said Nuwber has, in his words, "zero cross-over or information-sharing with Onerep."

Take that at face value and it is still an awkward arrangement: the person selling you removal from people-search sites has an interest in a people-search site. Nuwber sells background reports on people, which is the exact category of website a removal service exists to clear you from. If you want it gone, the opt-out is free and takes a few minutes, and we have written up the Nuwber opt-out process step by step.

What happened with Mozilla, and when

Mozilla Monitor Plus, the paid tier of Mozilla's breach-notification product, used OneRep to perform its data broker removals. Within days of the March 2024 reporting, Mozilla said it would stop bundling OneRep and wind the partnership down. That wind-down took a long time. Krebs reported in February 2025 that Mozilla was still promoting OneRep nearly a year later.

It finished on 19 November 2025, when Mozilla announced that the partnership would end on 17 December 2025 and that Monitor Plus would be discontinued. Existing subscribers kept access until that date and were told they would automatically receive a prorated refund for the unused portion of their subscription. Mozilla's free breach-monitoring service continues. Mozilla's stated reason was broad rather than pointed: it cited its standards for vendors and "the realities of the data broker ecosystem."

If you were one of those subscribers, the practical question is what to do now that the removals have stopped. Mozilla deleted every Monitor Plus scan result at shutdown, so there is no record of which brokers had listed you, and nothing has been watching for relistings since. We priced the replacements for Monitor Plus against the $107.88 a year Mozilla was charging, including buying OneRep directly for less than that.

Swipe the table sideways to see every column.

Timeline of the OneRep ownership disclosure and the Mozilla partnership
When What happened Why it matters to a buyer
March 2024 KrebsOnSecurity reports that OneRep's CEO founded dozens of people-search services. Shelest confirms an ownership stake in the data broker Nuwber. The conflict is acknowledged by the CEO himself, not merely alleged.
March 2024 Mozilla says it will stop bundling OneRep with Firefox and wind down the partnership. OneRep's most credible institutional endorsement starts being withdrawn.
February 2025 Krebs reports Mozilla is still promoting OneRep nearly a year after saying it would stop. Any "recommended by Mozilla" claim from this period needs checking against the date.
19 November 2025 Mozilla announces the partnership ends 17 December 2025 and discontinues Monitor Plus, with prorated refunds. Settled. Reviews that still describe OneRep as Mozilla's removal partner are out of date.

How much does OneRep cost?

OneRep's published pricing puts an individual plan at $14.95 a month month-to-month, or $8.33 a month billed annually, which is about $99.96 a year. Its family plan covers up to six people at $27.95 a month month-to-month, or $15 a month billed annually, which is $180 a year and works out at about $30 per person per year. There is a five-day free trial and a thirty-day money-back guarantee.

That family rate is genuinely the cheapest per-seat price in the category, and it is worth stating plainly because it is the strongest argument for OneRep. Nothing else covers six people for $180.

Updated 2 September 2026, from a direct read of OneRep's rendered pricing page: OneRep now sells four plans rather than two. Individual is $8.33 a month billed annually and Family is $15.00 for up to six people, and both cover 318 public people-search sites. Two newer plans labelled Pro, at $15.95 and $29.95 a month billed annually, are the only ones carrying the 877 data brokers OneRep uses in its marketing, a figure made up of those 318 sites plus 559 non-public advertising and data-enrichment brokers. If you buy on the 877 and pick one of the cheaper tiers, you have bought about 36 percent of it. We work through all four tiers, the coverage gating and the Trustpilot record in our OneRep review, and price OneRep against its two closest rivals in OneRep vs Incogni vs DeleteMe. For the rest of the field priced from a direct read of each vendor's page, see what DeleteMe costs and how its pricing compares.

OneRep vs DeleteMe and Incogni, on the things that differ

On price, OneRep sits in the middle for one person and wins outright for a large household. DeleteMe is $129 a year for one person and $329 for four. Incogni is $95.88 a year for one person and $191.88 for a family of up to five. OneRep's roughly $99.96 for one and $180 for six undercuts both once you are past four people.

On everything else the differences are smaller than the marketing suggests. All three file opt-out requests on a repeating cycle. All three will tell you that removals take weeks rather than days, because brokers have their own processing windows. None of them can promise a listing stays gone, because brokers rebuild profiles from fresh public records regardless of what you filed last quarter. If you want a named human working the awkward brokers, DeleteMe staffs that and the others largely do not.

So the deciding question for OneRep is not really features. It is whether you are comfortable paying a company whose founder holds a stake in the kind of site you are paying to be removed from. That is a judgment call, not a fact, and reasonable people land on both sides of it. Our roundup of the best data removal services weighs the whole field, and DeleteMe against Incogni covers the two most commonly compared alternatives.

Is OneRep safe to give your personal information to?

Any removal service needs your real name, addresses, dates of birth and often a phone number and email, because that is what a broker matches against to find and delete your record. There is no version of this product that works without handing over the data. That is true of OneRep, DeleteMe, Incogni and every other service, and it is the uncomfortable trade at the centre of the whole category.

What you can reasonably ask is what happens to that data afterwards. Look for a stated retention period, a deletion process when you cancel, and a clear answer on whether the data is shared with any affiliated entity. On the last point OneRep has given a direct answer, which is Shelest's statement that Nuwber and OneRep share no information. Whether that satisfies you is your call. On the business side, this is the same problem in reverse: when a company receives a deletion request it has to locate every system holding that person's records before it can honour one, which is why so many requests are answered slowly or partially.

What to do before you subscribe to anything

Find out how exposed you actually are first. The number of sites publishing you varies enormously between people, and it determines whether $100 a year is good value or money you did not need to spend. Then take down the two or three worst offenders yourself, free, using our data broker opt-out list. Then check back in ninety days.

That last step is the one that answers the real question. If your listings are still gone, you do not need a subscription. If they are back, you have just proved to yourself what the annual fee is actually buying, on your own data rather than on any vendor's promise. For the broader version of that argument, are data removal services worth it works it through, and the data broker opt-out list shows every site a service like OneRep files with, so you can check its roster against the ones that matter.

Frequently asked questions

Is OneRep a scam?

No. OneRep is an established company that delivers the service it sells, publishes its prices, and offers a thirty-day money-back guarantee alongside a five-day free trial. The criticism it faces is a conflict of interest about ownership, publicly acknowledged by its own chief executive, not an allegation that it fails to perform.

Why did Mozilla drop OneRep?

Mozilla said in March 2024 it would wind down the partnership shortly after reporting that OneRep's CEO had founded people-search services and retained a stake in the data broker Nuwber. The wind-down completed on 17 December 2025, when Mozilla discontinued Monitor Plus entirely and issued prorated refunds. Mozilla cited its vendor standards and the realities of the data broker ecosystem.

Does OneRep own a data broker?

Its founder and CEO does. Dimitri Shelest acknowledged in a public statement that he retains an ownership stake in Nuwber, a people-search site he founded around 2015, and said it shares no information with OneRep. The two are separate companies, so OneRep as a corporate entity does not own Nuwber, but the same person has an interest in both.

How much does OneRep cost per year?

About $99.96 a year for one person on the annual plan, which OneRep shows as $8.33 a month, or $180 a year for a family plan covering up to six people. Month to month it is $14.95 for one person and $27.95 for the family plan. Confirm the current figures at checkout before committing.

Is OneRep better than DeleteMe?

For a large household, OneRep is much cheaper: $180 for six people against $329 for four at DeleteMe. For one person the gap narrows to about $30 a year. DeleteMe includes a named human working your removal queue and quarterly reports, which OneRep does not match. Neither can guarantee a listing stays down.

Does OneRep remove you from Nuwber?

Nuwber appears on the people-search sites removal services target, and Shelest has stated the two businesses share no information. If you would rather not rely on that, the Nuwber opt-out is free, takes a few minutes, and you can file it yourself regardless of which service you use or whether you use one at all.

Written by

The DataRemoval team, at DataRemoval. We run an AI data removal service, which is why we spend our days reading data broker opt-out forms. Corrections to support@dataremoval.ai.

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