Malwarebytes Personal Data Remover Review: Cost, Coverage and Is It Worth It
Exposure scan
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in your top results public results for
No broker listing ranked today. That is not the same as being private: search engines demote people-search pages, and the brokers still publish to anyone who searches them directly.
Reconstructed best-effort from live public search listings.
The live top results for your name, reconstructed from public search. The "data broker" badge is matched against our own directory of 45 brokers.
These brokers index US adults and each opt-out link is real and free. We have not checked each one for your name, and we will not pretend otherwise. That is what the full service does.
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The short answer
Malwarebytes Personal Data Remover costs $99.99 a year and covers 100+ data broker databases for one adult. Two things are worth knowing before you pay. First, the Malwarebytes 60-day money-back guarantee does not apply to it: the company's own FAQ excludes Personal Data Remover by name, which leaves it the only service here with no published refund window. Second, the Malwarebytes Ultimate plan is $119.99 for the first year and includes the same removals plus antivirus, a VPN, credit monitoring and $2 million in identity theft insurance, so paying $99.99 for removals alone rarely makes sense. At 100+ brokers you are paying about $1.00 per covered site, against $0.09 at EasyOptOuts and $0.13 at DeleteMe.
Every Malwarebytes price, plan term, coverage claim and FAQ answer here was read on 9 September 2026 from the Malwarebytes Personal Data Remover page, and the refund wording is quoted from that page rather than paraphrased. Competitor rates were read from each vendor's own pricing page within the last few days. We sell a competing product, which is exactly why this page cites a source for every number instead of asking you to trust us.
Malwarebytes Personal Data Remover cost: $99.99 a year
Malwarebytes sells the removal service two ways, and the free scan is a third route that stops short of removing anything. The prices below are the US rates shown on the Personal Data Remover page on 9 September 2026. One oddity is worth flagging: the page invites you to "opt for our monthly Personal Data Remover" and the refund answer refers to monthly pricing, yet both plan cards show an annual price billed annually and no monthly figure renders anywhere on the page. If you are quoted a monthly rate at checkout, multiply it by twelve before you compare it with anything here.
Swipe the table sideways to see every column.
| Plan | Price | List price | Covers | Brokers | What you get |
|---|---|---|---|---|---|
| Personal Data Remover | $99.99 per year | Not listed | 1 adult | 100+ data brokers | Automatic and guided removals |
| Malwarebytes Ultimate | $119.99 first year | $239.99 | 1 adult, 1 device | 100+ data brokers | Everything above, plus antivirus, VPN and identity theft protection |
| Free scan | No charge | No charge | 1 adult | Report only | Exposure report and do-it-yourself opt-out guides, no removals |
The line nobody quotes
The Malwarebytes 60-day money-back guarantee does not cover Personal Data Remover
Malwarebytes advertises a 60-day money-back guarantee widely enough that most buyers assume it applies to everything the company sells. It does not apply to this product, and Malwarebytes says so in the FAQ at the bottom of the Personal Data Remover page itself. The question is printed as "Is Personal Data Remover part of the 60-day money-back guarantee?" and the answer begins with a single word: "No, since we offer monthly pricing, Personal Data Remover is not included with the 60-day money-back guarantee."
That matters more in this category than in most, because removal is slow by nature. Requests take days to weeks to clear, brokers repost, and the honest way to judge a service is to give it a full cycle and then look at your own search results. A refund window is what pays for that experiment. Here is where every service in this comparison stands, cheapest published seat alongside its guarantee.
Swipe the table sideways to see every column.
| Service | Refund window | Entry price | Notes |
|---|---|---|---|
| Malwarebytes Personal Data Remover | None | $99.99 | Excluded from the 60-day guarantee by name |
| EasyOptOuts | 150 days | $19.99 | Longest published window in the category |
| Norton Privacy Monitor Assistant | 60 days on annual | $109.99 | 14 days on the monthly term |
| Bitdefender Digital Identity Protection | 30 days | $39.99 first year | Monitoring only, it does not file removals |
| Incogni | 30 days | $95.88 | No trial and no free tier |
| Optery | 30 days | $39.00 | Free tier shows your exposure with screenshots first |
| Privacy Bee | 30 days | $96.00 | Essentials and Pro only, Signature is excluded |
| OneRep | Money-back guarantee | $99.96 | Free 5-day trial on every plan |
| DeleteMe | No window published | $129.00 | States a satisfaction guarantee without a term |
Credit where it is due: the reason Malwarebytes gives is not evasive. Guarantees and month-to-month billing genuinely do sit awkwardly together, and a company that lets you cancel after one month has a fair argument that it does not also need a 60-day refund. The problem is that the plan cards on the same page show an annual price billed annually, so the buyer most likely to read that FAQ is the one who just paid $99.99 up front for a year.
What you pay per site
100+ brokers at $99.99 works out at about a dollar a site, the highest rate in the category
Malwarebytes advertises "deep scans across 100+ data brokers' databases" and does not publish a list of them. That headline is the smallest of any service on this page. Divide each vendor's cheapest individual seat by the number of brokers it says it covers and the spread is wide enough to be worth seeing laid out.
Swipe the table sideways to see every column.
| Service | Cheapest seat | Brokers covered | Cost per broker |
|---|---|---|---|
| EasyOptOuts | $19.99 | 218 itemized | $0.09 |
| Optery Core | $39.00 | 405+ without Expanded Reach | $0.10 |
| DeleteMe | $129.00 | 986 cumulative | $0.13 |
| Privacy Bee Essentials | $96.00 | 517 people-search sites | $0.19 |
| Incogni Standard | $95.88 | 420+ | $0.23 |
| Norton Privacy Monitor Assistant | $109.99 | 368 on the published roster | $0.30 |
| OneRep Individual | $99.96 | 318 public sites | $0.31 |
| Malwarebytes Personal Data Remover | $99.99 | 100+ | About $1.00 |
Two honest caveats travel with that table. "100+" is a floor, not a ceiling, so the real Malwarebytes figure could be higher than 100 and the company simply has not said. And cost per broker is a crude measure, because brokers are not interchangeable: removing your listing from Whitepages or Spokeo is worth more than removing it from the fiftieth templated county court-records mirror. That second point cuts both ways, though. When we counted the rosters that are published, 46 percent of the EasyOptOuts list and 62 percent of the Norton list turned out to be exactly those per-state template networks, which means the headline numbers on the larger services are softer than they look.
The $20 question
Ultimate costs $20 more than the removals alone and includes almost everything else Malwarebytes sells
This is the opposite of the pattern we found at McAfee, where the tier the company recommends most turns out to scan without removing. At Malwarebytes the upsell is genuinely the better deal, and by a wide margin. Personal Data Remover on its own is $99.99. Ultimate is $119.99 for the first year. Here is what the extra $20 buys.
Swipe the table sideways to see every column.
| What you get | Personal Data Remover | Malwarebytes Ultimate |
|---|---|---|
| Data broker removals | Yes, 100+ brokers | Yes, 100+ brokers |
| Ongoing monitoring and progress reports | Yes | Yes |
| Premium antivirus and device security | No | Yes |
| Browser ad, scam and tracker blocker | No | Yes |
| No-log VPN, unlimited traffic | No | Yes |
| Dark web and identity monitoring | No | Yes |
| Three-bureau credit reporting | No | Yes |
| Identity theft insurance | No | Up to $2 million |
| Price | $99.99 a year | $119.99 a year, list $239.99 |
The catch is the renewal. Ultimate lists at $239.99 and the $119.99 figure is a first-year price, so the second year costs double unless you renegotiate or cancel. Malwarebytes is not unusual here. McAfee+ Premium runs $49.99 then $149.99, and Bitdefender Digital Identity Protection is $39.99 then $79.99. Put a reminder in your calendar for eleven months from the day you buy, whichever of these you choose.
One more limit to note: the single-device Ultimate plan covers Personal Data Remover and identity theft protection for one adult. The multi-device plans extend that to two adults plus identity monitoring for up to ten children. If you are buying for a household, compare that against the fixed family seats elsewhere, where OneRep covers six people for $180.00 a year and DeleteMe covers four for $329.00.
Headline versus what you actually get
Every service advertises one broker count and delivers another
We keep this table current across every vendor review on this site, because the gap between the number on the pricing page and the number your plan actually reaches is the single most misleading thing in this market. The specialists gate coverage behind a higher tier. The bundled security suites gate it differently, behind whether the feature removes anything at all. Malwarebytes is the rare case that gates neither way, and it gets there by simply covering fewer sites.
Swipe the table sideways to see every column.
| Vendor | Headline | Entry plan actually gets | What sits above it |
|---|---|---|---|
| LifeLock | Not published | A "smaller set" of brokers, per Norton's own support document | Full agent-assisted removal is Privacy Monitor Assistant, sold separately |
| Cloaked | 1,000+ sites | 354 tagged data brokers, same on every plan | 705 of the 1,059 are companies Cloaked itself tags "Other website" |
| Malwarebytes | 100+ | Removals on the paid plan, report only on the free scan | Nothing gated by tier, but the roster is the smallest published |
| Bitdefender | Not published | No removals at any tier | It monitors and shows you the source, you file the opt-outs |
| Norton | over 2,000 | 368 entries on the roster Norton publishes | Its own feature page says "over 200" for the same service |
| McAfee | Not published | "Scans only" on McAfee+ Premium | Removal starts at McAfee+ Advanced |
| EasyOptOuts | 200+ | 218 itemized, one plan | Nothing gated, only one plan exists |
| Incogni | 420+ | 420+ on all four plans | Nothing gated |
| DeleteMe | 986 | 986 on every plan | Nothing gated, the figure is cumulative |
| Optery | 635+ | 405+ without Expanded Reach | 230 sites per tier, off by default |
| OneRep | 877 | 318 on Individual and Family | 559 non-public brokers, Pro plans only |
| Privacy Bee | 1,132 | 517 on Essentials | 615 brokers, Pro and Signature only |
If you already pay for one of these suites, the useful question is not which is best in the abstract but which row above describes the subscription sitting on your card right now. The Norton Privacy Monitor Assistant review covers the version of this problem where the bundled feature hands you a task list, and the McAfee Personal Data Cleanup review covers the version where the recommended tier is marked "scans only" in McAfee's own table.
Reading the statistics
What the numbers on the Malwarebytes page do and do not support
98%
of people have exposed personally identifiable information, per Malwarebytes. The footnote on the same page says the exposure rates are based on older historical user data, so treat it as directional.
25
sites expose personal data for the average individual. That is a useful sanity check against a 100+ broker roster, and it is roughly what our own exposure scans surface for a typical US adult.
2 to 3x
a year, your data reappears on the same sites. This is the real argument for a subscription over a weekend of manual opt-outs, and every vendor in the category agrees on it.
318
hours a year saved, "up to". That works out at more than six hours a week of opt-out paperwork, which will not match most people's experience. Malwarebytes footnotes it as an estimate from historical data.
Not tested
by Consumer Reports. Its 2024 study covered seven services and named four with a figure: Optery 68 percent, EasyOptOuts 65 percent, ReputationDefender 6 percent, Confidently 4 percent. Malwarebytes was not among them.
ISO 27001
2022, alongside NIST CSF 2.0 and NIST 800-53, is what Malwarebytes says it holds. It also states plainly that it does not sell personal information to third parties, which is the right question to ask a company you are handing your address to.
The Consumer Reports result deserves its own caveat, because it gets quoted selectively in both directions. The study's own headline called these services largely ineffective as a category, and it measured manual opt-outs clearing 70 percent of listings within a week against 0 to 58.7 percent for the paid services. It is also two years old now. It remains the only independent head-to-head measurement anyone has published, which is why it keeps coming up, but it did not test Malwarebytes, Norton, McAfee or Bitdefender.
Who Malwarebytes Personal Data Remover is right for
Buy it
You already want a security suite
If you were going to pay for antivirus, a VPN and a password-adjacent bundle anyway, Ultimate at $119.99 for the first year is straightforwardly good value and the removals come along for $20. Buy the bundle, not the standalone.
Think twice
You only want your data taken down
At $99.99 for 100+ brokers with no refund window, the standalone plan is the most expensive way to buy removals in this comparison. Optery Core is $39.00 for 405+ sites with a free exposure report first, and EasyOptOuts is $19.99 for 218.
Look elsewhere
You need reach beyond people-search sites
A 100+ roster will not touch the advertising, enrichment and list-broker layer. Incogni reaches it at $95.88 a year, and Privacy Bee itemizes 247 advertising and marketing brokers plus 154 data-enrichment firms on its published list.
Whichever way you go, start by finding out which sites are actually publishing you, because the right answer changes completely depending on whether you show up on eight sites or eighty. The scan at the top of this page is free and takes about a minute. If you would rather compare the specialists side by side first, the best data removal services roundup ranks all of them on price, coverage and independent test results, and the EasyOptOuts review covers the cheapest published seat in the category in detail.
Malwarebytes Personal Data Remover: common questions
What is Malwarebytes Personal Data Remover?
Malwarebytes Personal Data Remover is a paid subscription that finds your listings on people-search sites and data broker databases and files opt-out requests on your behalf. Malwarebytes says it scans across 100+ data broker databases, then keeps monitoring and re-removing your details when they reappear. It is sold separately from Malwarebytes antivirus.
How much is Malwarebytes Personal Data Remover?
Personal Data Remover is $99.99 a year, billed annually, and covers one adult. The Malwarebytes Ultimate plan is $119.99 for the first year against a $239.99 list price, and it includes Personal Data Remover plus antivirus, a VPN, identity monitoring, three-bureau credit reporting and $2 million in identity theft insurance.
Is Personal Data Remover part of the 60-day money-back guarantee?
No. Malwarebytes answers this in its own FAQ: "No, since we offer monthly pricing, Personal Data Remover is not included with the 60-day money-back guarantee." That makes it the only service in this comparison with no published refund window at all, while Norton offers 60 days and EasyOptOuts offers 150.
Is Malwarebytes personal data removal worth it?
It is worth it only as part of the Ultimate plan, not on its own. At $99.99 for 100+ brokers you pay roughly $1.00 per covered site, the highest rate in the category. Ultimate adds antivirus, a VPN, credit monitoring and insurance for $20 more, which makes the standalone plan hard to justify.
Does Malwarebytes personal data removal work?
It removes your data from the brokers it covers, and Malwarebytes is candid that coverage is not total. Its FAQ states there is no way to fully erase your online data because new brokers keep appearing. Some brokers also refuse third-party requests, in which case Malwarebytes tells you to file that one yourself.
Is Malwarebytes Personal Data Remover free?
The scan is free and the removals are not. A free account gets an exposure report naming the sites that publish your details, plus do-it-yourself opt-out guides you follow one site at a time. Paying subscribers get the removals filed for them, along with ongoing scans, alerts and progress updates.
Where is Personal Data Remover available?
The United States only. Malwarebytes states plainly that Personal Data Remover is currently available for US residents, and it offers non-US visitors the Digital Footprint Scan instead. DeleteMe is also US-only, while Incogni covers 34 countries and Optery covers the US, Canada, Australia, New Zealand and South Africa.
How many data brokers does Malwarebytes cover?
Malwarebytes advertises deep scans across 100+ data broker databases and does not publish an itemized list of them. That headline is the smallest in this comparison. DeleteMe claims 986, Privacy Bee 1,132, OneRep 877, Optery 635+, Incogni 420+, and even the cheapest service in the category, EasyOptOuts, itemizes 218.
Should I buy Personal Data Remover or Malwarebytes Ultimate?
Ultimate, on the published first-year pricing. Personal Data Remover alone is $99.99 and Ultimate is $119.99, so $20 more buys antivirus, a browser blocker, an unlimited VPN, dark web monitoring, three-bureau credit reporting and $2 million in identity theft insurance. Check the renewal price before you commit, because Ultimate lists at $239.99.
Can I entirely erase my online data and opt out of data brokers?
No service can, and Malwarebytes says so directly: "There is no way to fully erase your online data." New brokers appear constantly and existing ones re-harvest from public records. This is why removal is sold as a subscription rather than a one-time job, and why rescan frequency matters more than the headline site count.
The rest of the bundled-suite question
Malwarebytes is not the only antivirus company selling removals as an add-on, and the three big suites gate the feature in three different ways. These pages cover the others, plus what the dedicated services charge for the same job.
Norton Privacy Monitor Assistant review
The suite that claims "over 2,000" brokers on one page and "over 200" on another, and the 368 we counted.
McAfee Personal Data Cleanup review
The suite whose own table reads "Scans only" on the tier McAfee recommends most.
Best data removal services
The whole field ranked on price, coverage and independent test results.
Optery review
The $39 service that scored highest in the Consumer Reports test, and the 230 sites hidden behind a setting.
EasyOptOuts review
The $19.99 plan, our count of its 218 sites, and the 150-day guarantee.
Incogni review
The service that reaches past people-search into advertising and enrichment brokers.
DeleteMe review
DeleteMe tested, including the four price tiers above the one its pricing page shows you.
OneRep review
The 877 headline, and the 318 that the Individual and Family plans actually get.
Data broker opt-out list
Every site to start with, and what each asks for before it will remove you.
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