Allstate Identity Protection vs LifeLock Pricing, Family Plans, Insurance, and Data Broker Removal
The short answer
For one adult, Allstate Identity Protection costs $99.99 a year for Essentials, $197.89 for Premier and $190 for Blue; LifeLock costs $124.99 for Core, $199.99 for Advanced and $349.99 for Total. Allstate is cheaper at both ends and its family plan covers you plus up to 10 members. LifeLock includes some data broker removal about every 90 days and a 60-day refund on annual plans; no Allstate plan sold to the public removes you from data brokers.
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Allstate Identity Protection and LifeLock are the two suites people most often weigh against each other, usually because one of them turned up in an employer benefits list or a bank mailer. On price, Allstate wins at both ends of the range. On data broker removal, LifeLock does something and Allstate, as sold to the public, does nothing. Which of those matters more decides the answer.
Allstate figures are from its consumer plan page, read 29 September 2026 with both the monthly and annual prices shown; LifeLock figures are from its US plan page, read 25 September 2026. We sell a competing data removal service, so every number below is the vendor's own.
Allstate Identity Protection vs LifeLock pricing for one person
Both companies sell three monitoring tiers. Allstate also has a $3 a month restoration-only plan with no monitoring, which is left out here because LifeLock has nothing like it. LifeLock charges the same yearly price at renewal as in year one. Allstate's annual prices are the ones on its own toggle.
| Plan | Monthly | A year | Credit | Removal |
|---|---|---|---|---|
| Allstate Essentials | $9.99 | $99.99 | 1 bureau | None |
| Allstate Premier | $17.99 | $197.89 | 1 bureau | None |
| Allstate Blue | $19.00 | $190.00 | 3 bureaus | None |
| LifeLock Core | $12.49 | $124.99 | 2 bureaus | Every 90 days |
| LifeLock Advanced | $19.99 | $199.99 | Included | Every 90 days |
| LifeLock Total | $34.99 | $349.99 | Included | Every 90 days |
At the entry level, Allstate Essentials at $99.99 is $25 less than LifeLock Core, though Core watches two bureaus to Essentials' one. At the top of the useful range, Allstate Blue at $190 is $9.99 less than LifeLock Advanced and monitors all three bureaus. The odd one out is Allstate Premier: its annual price is $7.89 higher than Blue's even though Blue includes everything Premier does. If you pay yearly, skip it.
Allstate Identity Protection vs LifeLock family plans
This is where Allstate pulls ahead on headcount. Its family version of every plan covers you plus up to 10 members. LifeLock sells one set of plans for two adults and another for two adults with up to ten children.
| Plan | Covers | A year | Monthly |
|---|---|---|---|
| Allstate Essentials family | You + up to 10 | $189.99 | $18.99 |
| Allstate Premier family | You + up to 10 | $384.89 | $34.99 |
| Allstate Blue family | You + up to 10 | $360.00 | $36.00 |
| LifeLock Core | 2 adults + up to 10 kids | $344.99 | $34.49 |
| LifeLock Advanced | 2 adults + up to 10 kids | $479.99 | Not listed |
| LifeLock Total | 2 adults + up to 10 kids | $749.99 | Not listed |
A household on Allstate Essentials pays $189.99 a year, about $155 less than LifeLock Core for a couple with children. Allstate Blue family at $360 costs $119.99 less than LifeLock Advanced for the same household and adds three-bureau monitoring, a VPN and antivirus. A couple with no children can buy LifeLock Core for two adults at $224.99, which still costs more than Allstate Essentials family.
Which pays out more after a theft, Allstate or LifeLock?
On the entry plans, Allstate. Every paid Allstate monitoring plan includes up to $1 million in identity theft expense reimbursement. LifeLock Core carries $1.05 million in total, but only $25,000 of it is for stolen funds. LifeLock raises stolen funds to $100,000 on Advanced and $1 million on Total, which is $349.99 a year. Allstate reaches $1 million in stolen funds on Blue at $190, and Blue family plans raise some limits to $2 million.
Blue also covers two kinds of fraud that are easy to overlook: home title fraud and stolen tax refunds, where Allstate advances your refund if someone files a fraudulent return in your name first. The cheapest defense against that one is free: request an IRS Identity Protection PIN and file your return early from your W-2s and 1099s, so a thief has no window to file before you do.
Does Allstate Identity Protection or LifeLock remove you from data brokers?
LifeLock does some of it. Allstate, as sold to the public, does not. That is the part most comparisons skip, and it matters because people-search listings with your address, age, phone number and relatives are what make targeted scams and account takeovers cheap to run.
LifeLock's Core, Advanced and Total plans include a lighter version of Norton's Privacy Monitor Assistant that works through "a smaller set" of brokers about every 90 days, with no published count. Our breakdown of what LifeLock data broker removal covers goes through the footnotes.
Allstate's consumer feature grid lists dark web monitoring, a Digital Footprint tool that finds accounts you hold with companies, and solicitation reduction for junk mail and pre-approved offers. None of those removes a people-search listing. Allstate does have a data removal tool, but its employer page places it in Pro+ Cyber, a plan sold only through employers at prices that vary. Our full Allstate Identity Protection review has the plan-by-plan grid.
Trial, refund and cancellation terms
Allstate gives 30 days free on Essentials, Premier and Blue. It takes a card at enrollment, charges nothing for 30 days, then renews monthly unless you cancel, which you can do in the portal, by phone or by email. We did not find a separate refund window for annual plans. LifeLock offers a 60-day money-back guarantee on annual plans, and nothing comparable on monthly ones.
Allstate Identity Protection or LifeLock, which should you buy?
Buy Allstate if price and household size drive the decision: Essentials is one of the cheapest suites with credit monitoring, Blue gives three bureaus and $1 million in stolen funds for $190, and the family plan covers up to 11 people. Buy LifeLock Core if you want some broker removal bundled in and value a 60-day refund window. Either way, run the scan at the top of this page first. It shows which people-search sites publish you today and how much removal work is left after the suite does its part.
If you want monitoring and removal from one company with a published count, Aura covers 425+ sites for $144 a year; our Aura data removal review prices it. If you keep Allstate and add a removal service instead, our ranking of the best data removal services prices the field, and the IDShield vs LifeLock pricing comparison covers the other suite most often offered through work.
Written by
The DataRemoval team, at DataRemoval. We run an AI data removal service, which is why we spend our days reading data broker opt-out forms. Corrections to support@dataremoval.ai.
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