EasyOptOuts Review 2026: Easy Opt Outs Pricing, Coverage, and Is EasyOptOuts Legit?
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The short answer
EasyOptOuts is a legitimate US data removal service selling one plan at $19.99 a year, the cheapest published seat in this category by a wide margin, with a 150-day money-back guarantee against a 30-day norm. Consumer Reports measured it at 65 percent of profiles removed after four months, second of seven services tested. The number worth knowing before you buy: it advertises "200+" sites and publishes the list, and we counted 218 domains on it, of which 51 are state court-record sites and 49 are state arrest-record sites. The real tradeoff is not coverage, it is cadence: EasyOptOuts rescans three times a year while every competitor monitors continuously.
Every price, plan term and guarantee here was read on 5 September 2026 from the EasyOptOuts pricing page, and the roster counts come from parsing the site list EasyOptOuts publishes, so you can repeat the count yourself. The Consumer Reports figures are from the Consumer Reports Advocacy release of 8 August 2024 rather than from any vendor's summary of it. We sell a competing product, which is exactly why this page cites a source for every number instead of asking you to trust us.
EasyOptOuts pricing: one plan, one price, no monthly option
Most vendors in this category run three to five tiers and a monthly toggle that doubles the effective rate. EasyOptOuts sells a single consumer plan billed once a year. There is no upsell tier, which also means there is no cheaper tier with less coverage hiding underneath the headline, and that is worth more than it sounds.
Swipe the table sideways to see every column.
| Plan | Price | Billing | Coverage | Guarantee |
|---|---|---|---|---|
| Personal Plan | $19.99 a year | No monthly option exists | 200+ brokers and people-search sites | 150-day money-back guarantee |
| Business plans | Not published | Quote, for teams of 10 or more | Same roster | Not published |
| Nonprofit rate | 25 percent off | Applied on request | Same roster | Same as Personal |
Two things about that table are unusual enough to call out. The 150-day refund window is five times what Optery, Incogni and Privacy Bee offer, and it is longer than one full EasyOptOuts scan cycle, so you can see a complete round of results and still get your money back. And there genuinely is no family plan, which the company states outright rather than burying: four separate seats cost $79.96 a year, still less than a single DeleteMe subscription.
Our own count
What "200+ data brokers" actually contains, counted domain by domain
EasyOptOuts publishes its full site list, which almost nobody else does, so this is checkable rather than a matter of trust. We parsed that page on 5 September 2026 and counted the domains under each heading. Several widely-read reviews describe EasyOptOuts as covering roughly a hundred brokers. That is wrong by more than half.
| Published list | Domains we counted | What that means |
|---|---|---|
| Sites we support directly | 144 domains | Scanned and opted out automatically on every cycle |
| Indirectly-supported sites | 74 domains | Covered through a parent network rather than a direct request |
| Total itemized on the page | 218 domains | Against a headline claim of "200+" |
Now the part that cuts the other way. Break those 218 domains down by family and nearly half of them turn out to be two templated networks, replicated once per state.
| Site family | Domains | Examples | How it is covered |
|---|---|---|---|
| State court-record sites | 51 | alabamacourtrecords.us, alaskacourtrecords.us, and so on | Supported directly |
| State arrest-record sites | 49 | alabamaarrests.org, alaskaarrests.org, and so on | Supported indirectly |
| Everything else | 118 | Whitepages, Spokeo, BeenVerified, Radaris, LexisNexis, Acxiom, Pipl, MyLife | Mixed |
So 218 is a true count of domains and a generous count of companies. That is not a knock specific to EasyOptOuts, because the same is true of every coverage figure in this category and the others do not publish the list at all. It is simply the right way to read the number: the working part of the roster is the 118 sites that are not state record networks, and it includes Whitepages, Spokeo, BeenVerified, Radaris, TruePeopleSearch, FastPeopleSearch, LexisNexis, Acxiom, Pipl, Nuwber and MyLife, which is most of what people actually find themselves on.
Three scans a year: the tradeoff you are actually buying
Everyone writes about the price. Almost nobody writes about the cadence, and the cadence is what the price buys. EasyOptOuts states plainly that it performs regular scans every four months, which is three rounds a year. Every competitor below monitors continuously and tells you the moment a profile reappears.
Swipe the table sideways to see every column.
| Service | How often it looks again | Cheapest seat, per year | How it reports |
|---|---|---|---|
| EasyOptOuts | Three scans a year, about every four months | $19.99 | Email summary after each round |
| Incogni | Continuous | $95.88 | Dashboard with per-broker status |
| Optery | Continuous | $39.00 | Dashboard, with before and after screenshots from Extended up |
| OneRep | Continuous | $99.96 | Dashboard with per-site status |
| Privacy Bee | Continuous | $96.00 | Dashboard plus monthly report email |
| DeleteMe | Continuous, reported quarterly | $129.00 | Quarterly report from a named privacy expert |
Whether that matters depends entirely on why you are doing this. For general exposure reduction, where the goal is that a casual search for your name turns up nothing useful, a four-month cycle is fine and the $110 a year you save against Incogni is real money. If somebody specific is looking for you, a profile that reappears in week three and sits there until month four is exactly the failure you were paying to prevent. That is the honest line between the cheap option and the rest, and it has nothing to do with how many sites are on the list.
The study everyone cites
What the Consumer Reports test actually measured, including the parts nobody quotes
EasyOptOuts puts a Consumer Reports reference on its own pricing page, and so does every affiliate review of it. The study is real. Consumer Reports Advocacy published it on 8 August 2024, using 32 volunteer test subjects and seven removal services across 13 people-search sites over four months. Here are the four services the release named with a figure. We are not listing the other three, because the release did not give their rates and we are not going to guess.
| Service | Removed at four months | Note |
|---|---|---|
| Optery | 68 percent | Best result in the study |
| EasyOptOuts | 65 percent | Second, and the cheapest service evaluated at $19.99 |
| ReputationDefender | 6 percent | Second worst of the seven tested |
| Confidently | 4 percent | Worst of the seven tested |
Three caveats belong next to that table every time it gets quoted. The release is titled around the finding that these services are largely ineffective, so a 65 percent second place is a second place in a field Consumer Reports did not think much of. Filing the opt-outs yourself cleared 70 percent within a week, against zero to 58.7 percent for the paid services in the same period, which says the services are slow rather than useless: they keep working after week one, and a person filing manually across 218 sites three times a year does not. And the study is now two years old, run before OneRep restructured its plans and before Privacy Bee published its current roster.
EasyOptOuts says the big coverage numbers are inflated. We checked.
Its pricing FAQ asks itself the awkward question, word for word: "Some services claim to cover 1000+ brokers. Why doesn't EasyOptOuts?" The answer is that those claims "rely on mass emails sent blindly to non-public data brokers whether they have your data or not", plus one-off custom requests that get counted forever afterwards. That is a vendor attacking its competitors, so we did not take it on trust. We read each vendor's own pricing page this year and recorded what the headline number belongs to.
Swipe the table sideways to see every column.
| Service | Headline number | What the entry plan gets | What sits above it |
|---|---|---|---|
| EasyOptOuts | 200+ | 218 itemized, all on the one $19.99 plan | Nothing gated: there is only one plan |
| Incogni | 420+ | 420+ on all four plans | Nothing gated, but custom removals cost extra |
| DeleteMe | 986 | 986 on every plan | Nothing gated, though the figure is cumulative |
| Optery | 635+ | 405+ without a setting called Expanded Reach | 230 sites per tier, off by default |
| OneRep | 877 | 318 on the Individual and Family plans | 559 non-public brokers, Pro tiers only |
| Privacy Bee | 1,132 | 517 on Essentials | 615 brokers, Pro and Signature only |
| Norton | Over 2,000 on its product page | 368 entries on the only roster Norton publishes | Its own feature page says "over 200" for the same product |
| McAfee | Not published at all | Personal Data Cleanup is "Scans only" on McAfee+ Premium | Actual removal starts at McAfee+ Advanced |
| Malwarebytes | 100+ | 100+ on the one $99.99 plan, no itemized list | Nothing gated, but it is the smallest published roster |
| Bitdefender | No roster published | Nothing: it monitors and you file the opt-outs yourself | Removal is not a feature at any price |
| LifeLock | Not published | A "smaller set" of brokers on every plan, per Norton's own support document | Agent-assisted removal is Privacy Monitor Assistant, sold separately |
| Cloaked | 1,000+ sites | 354 sites Cloaked itself tags as data brokers, on every plan | Nothing gated, but 705 of its 1,059 listed sites are companies, not brokers |
On the substance, EasyOptOuts is right about three of the five services it is criticising. Optery keeps 230 sites per tier behind a setting called Expanded Reach that is switched off by default. OneRep headlines 877 brokers and gives 318 of them to the Individual and Family plans. Privacy Bee headlines 1,132 and gives 517 to Essentials. Incogni and DeleteMe do not gate their numbers that way, so the criticism lands on some of the field rather than all of it. What it does not excuse is that EasyOptOuts counts 100 per-state record sites toward its own 218.
The bundled security suites are the newest entries in this pattern and they gate it differently, not behind a bigger roster but behind whether the feature removes anything at all. Norton advertises "over 2,000" data broker sites on its product page and "over 200" on its own feature page, and the list it actually publishes has 368 entries, which we counted the same way we counted this one. McAfee publishes no number and no list, and its own plan comparison marks Personal Data Cleanup as "Scans only" on the tier it recommends most. Malwarebytes Personal Data Remover does file removals, but across a 100+ roster it never itemizes, and it excludes the product from the company's own 60-day money-back guarantee by name. The furthest case is Bitdefender Digital Identity Protection, which files nothing at all: every one of its five published features is monitoring or advice, and Bitdefender's own FAQ tells you the source of each listing is shown so that you can "act to remove it" yourself.
Six things the EasyOptOuts reviews leave out
We counted the roster, and it is 218 sites, not the hundred every review repeats
EasyOptOuts headlines "200+ high-visibility data brokers and people-search sites" and then does something almost nobody else in this category does: it publishes the actual list. We parsed that page on 5 September 2026 and counted 218 distinct domains, split into 144 under a heading reading "Sites we support directly" and 74 under "Indirectly-supported sites". Several widely-read reviews describe EasyOptOuts as covering roughly a hundred brokers. That number is low by more than half, and it is checkable in about a minute.
Nearly half the list is two templated networks repeated once per state
This is the counterweight, and it comes from the same count. Of the 144 direct sites, 51 are state court-record domains of the form alabamacourtrecords.us, one for each state and then some. Of the 74 indirect sites, 49 are state arrest-record domains of the form alabamaarrests.org. Together that is 100 of 218 domains, 46 percent of the roster, belonging to two site families. So 218 domains is accurate, and the number of distinct broker operators behind them is a good deal smaller. Read the coverage figure as sites, not companies.
It is the only service here that separates what it covers directly from what it covers indirectly
Every other vendor in this category publishes one headline number. EasyOptOuts publishes two lists and labels the weaker one honestly: 74 of its sites are reached through a parent network rather than a direct opt-out request. That distinction matters, because an indirect removal depends on the upstream site propagating the change. Nobody is required to disclose that, and no competitor does. It is the single most credible thing on the site.
Three scans a year is the real tradeoff, and it lines up exactly with the study everyone quotes
EasyOptOuts rescans about every four months. Incogni, Optery, OneRep and Privacy Bee all monitor continuously. That gap is the reason for the price, and it has a consequence: a profile that reappears in month one sits there until the next cycle. It is also worth noticing that the Consumer Reports study EasyOptOuts cites measured results at four months, which is precisely one EasyOptOuts scan cycle, so it flattered nobody and disadvantaged nobody.
EasyOptOuts argues in public that the thousand-broker claims are inflated, and our own checks say it has a point
Its pricing FAQ takes the question head on: "Some services claim to cover 1000+ brokers. Why doesn't EasyOptOuts?" The answer is that enormous coverage claims "rely on mass emails sent blindly to non-public data brokers whether they have your data or not", plus one-off custom requests counted forever after. We did not take that on trust. Reading each vendor's own pricing page this year, Optery keeps 230 sites per tier behind a setting that is off by default, OneRep gives 318 of its advertised 877 to the two cheaper plans, and Privacy Bee gives 517 of 1,132 to Essentials. Three of the four largest vendors quote a number attached to a tier above the one most people buy.
The Consumer Reports credential is real, two years old, and the headline was not a compliment to anyone
The study is genuine: Consumer Reports Advocacy published it on 8 August 2024, using 32 volunteers across 13 people-search sites over four months. EasyOptOuts came second at 65 percent, behind Optery at 68. What the affiliate write-ups drop is the title of the release, which says these services are largely ineffective, and the finding that filing your own opt-outs cleared 70 percent within a week while the paid services cleared between zero and 58.7 percent in the same period. That is an argument for a service that keeps going after the first week, not against buying one.
EasyOptOuts reviews: what the ratings are actually worth
Read on 5 September 2026. The scores are real; the sample sizes are what make them comparable or not. EasyOptOuts holds the second highest average in the category on a sample large enough to mean something, which is a better position than the raw number suggests.
| Service | Score | Sample | How to read it |
|---|---|---|---|
| Incogni | 4.3 out of 5 | 2,927 reviews | The largest sample in the category by a wide margin. |
| OneRep | 4.7 out of 5 | 545 reviews | Highest average, but an invited-review profile. |
| DeleteMe | 3.7 out of 5 | 261 reviews | Its own site cites 4.7 across 400+ from a separate pool. |
| Optery | 4.1 out of 5 | 222 reviews | PCMag Editors' Choice for data removal. |
| EasyOptOuts | 4.5 out of 5 | 92 reviews | Second highest average in the category, on a modest sample. |
| Privacy Bee | 4.0 out of 5 | 13 reviews | The smallest sample in the category. Treat it as anecdote. |
What a seat costs, across the whole category
The only fair way to compare these services is per person, per year, on each vendor's best published rate. Every figure below was re-read on 5 September 2026 except Kanary, read on 1 September. Cheapest first, and EasyOptOuts is not close to second.
Swipe the table sideways to see every column.
| Plan | Published price | Per person, per year | What that buys |
|---|---|---|---|
| EasyOptOuts, 1 person | $19.99 a year | $19.99 | 218 sites, three scans a year |
| Optery Core, at the maximum family discount | $27.30 a year | $27.30 | Automated, no privacy agent |
| OneRep Family, up to 6 people | $180.00 a year | $30.00 | Automated, 318 public sites |
| Incogni Family, up to 5 | $191.88 a year | $38.38 | Automated, 420+ sites |
| Optery Core, 1 person | $39.00 a year | $39.00 | Automated, no privacy agent |
| OneRep Family Pro, up to 6 people | $359.40 a year | $59.90 | 877 brokers, unlimited custom removals |
| DeleteMe Family, 4 people, 2 years | $499.00 billed once | $62.38 | Named human privacy expert |
| Incogni Standard, 1 person | $95.88 a year | $95.88 | Automated, 420+ sites |
| Privacy Bee Essentials, 1 person | $96.00 a year | $96.00 | 517 people-search sites only |
| OneRep Individual, 1 person | $99.96 a year | $99.96 | Automated, 318 public sites |
| DeleteMe Individual, 1 person | $129.00 a year | $129.00 | Named human privacy expert |
| Optery Extended, 1 person | $149.00 a year | $149.00 | Human privacy agent, plus screenshots |
| Privacy Bee Pro, 1 person | $192.00 a year | $192.00 | 1,132 brokers, plus unlimited custom sites |
| Optery Ultimate, 1 person | $249.00 a year | $249.00 | Agent, plus unlimited custom removals |
| Kanary Core, 1 person | $250.00 a year | $250.00 | Threat-model incident response |
| Privacy Bee Signature, 1 person | $804.00 a year | $804.00 | US W2 analysts, expedited under 24 hours |
EasyOptOuts sits at the top of that table at roughly half the next cheapest published seat and a fifth of Incogni Standard. The gap is so wide that the usual value argument stops being interesting: the question is not whether EasyOptOuts is good value, it obviously is, but whether three scans a year and an email report are enough for your situation. If they are, nothing else here competes on price. If they are not, the extra $20 to $110 a year buys continuous monitoring, and that is what you are paying for, not a longer list of sites.
So is EasyOptOuts worth it?
Buy it if
- Your goal is general exposure reduction: you want a casual search for your name to stop returning your address and phone number.
- You would rather spend $19.99 and find out than spend $129 to find out.
- You care where your data is handled. Every request is automated, with no contractor access, and it sends each broker only the fields that broker already matched.
- You want a long window to judge the result. 150 days covers more than one full scan cycle.
- You are covering several people. Four seats at $79.96 still beats one seat almost anywhere else.
Pay more if
- Somebody specific is looking for you. Three scans a year leaves gaps of up to four months, and that is the whole risk.
- Your exposure is a particular page, forum post or profile rather than a directory listing. EasyOptOuts does not take custom removal requests.
- You want the advertising, data-enrichment and list-broker layer touched. That is Privacy Bee Pro or OneRep Pro territory, not this.
- You want proof rather than a summary. Optery photographs the before and after; EasyOptOuts emails you what it found.
- You need a dashboard, a named human contact, or anything to show a compliance team.
The short version: EasyOptOuts is the correct default for most people and the wrong choice for anyone with a specific threat. It is the only service in this category whose price is low enough that being wrong about it costs less than a dinner, and the only one that publishes the full list so you can check what you are buying before you buy it. Start with the exposure scan at the top of this page. Knowing which sites are publishing you right now decides the tier far more reliably than any review does, including this one.
Frequently asked questions
Is EasyOptOuts legit?
Yes. EasyOptOuts is a real service with a published price, a published list of every site it covers, a 150-day refund window and 92 Trustpilot reviews averaging 4.5 out of 5. It was one of seven services independently tested by Consumer Reports in 2024, where it placed second on removal rate. The reason the question gets asked is the price: $19.99 a year reads like a trap next to $129 competitors, and it is not one.
How much does EasyOptOuts cost?
Checked 5 September 2026 on the EasyOptOuts pricing page: the Personal Plan is $19.99 a year, flat, with no monthly option. That is the cheapest published seat in this category by a distance, with Optery Core next at $39.00 a year and Incogni Standard at $95.88. Business plans exist for teams of 10 or more but are not priced publicly, and nonprofits are offered 25 percent off on request.
Is EasyOptOuts worth it?
For most people who just want their name off people-search sites, yes, because the downside is capped at $19.99 and the refund window is 150 days. The case against it is cadence: it rescans three times a year while every rival monitors continuously. If somebody is actively looking for you, or your exposure is a specific page rather than a directory profile, pay more for continuous monitoring and custom takedowns.
Does EasyOptOuts work?
Independently, yes, within the limits of what any service can do. Consumer Reports measured it at 65 percent of profiles removed after four months, second of the seven services tested and just behind Optery at 68 percent. Its own process takes about two weeks to file, a couple more weeks for sites to process, and a few weeks after that for Google and Bing to catch up. No service removes you permanently, because brokers rebuild profiles from fresh public records.
Is EasyOptOuts safe to give my information to?
Its stated design is the safest-looking in the category on two specific points. It says every opt-out is 100 percent automated with "no foreign contractors accessing your data", where Privacy Bee openly describes its mid-tier human analysts as a non-US team. And it practises what it calls targeted information sharing, sending each broker only the fields that broker already matched rather than a full profile. You still hand over your name, addresses and date of birth, which is unavoidable in this category.
How many sites does EasyOptOuts actually cover?
EasyOptOuts advertises "200+" and publishes the list. We counted it on 5 September 2026 and found 218 distinct domains: 144 under "Sites we support directly" and 74 under "Indirectly-supported sites". Note that 51 are state court-record sites and 49 are state arrest-record sites, so 46 percent of the roster is two templated networks repeated per state. The count is honest, but it counts sites rather than companies.
EasyOptOuts vs DeleteMe: which is better?
DeleteMe is $129 a year against $19.99, covers 986 brokers, monitors continuously and puts a named human privacy expert on every plan with quarterly reports. EasyOptOuts covers 218 sites, scans three times a year and reports by email. DeleteMe is the better service and costs six and a half times more. If your exposure is ordinary people-search listings, the gap in outcome is much smaller than the gap in price.
EasyOptOuts vs Incogni: which is better?
Incogni Standard is $95.88 a year for 420+ brokers with continuous monitoring, a proper dashboard and 2,927 Trustpilot reviews. EasyOptOuts is $19.99 for 218 sites, three scans a year and an email summary. Incogni also reaches the advertising and data-enrichment layer, which EasyOptOuts deliberately does not touch. Buy Incogni if you want monitoring and a dashboard, EasyOptOuts if you want the people-search layer cleared cheaply.
EasyOptOuts vs Optery: which is better?
These two finished first and second in the Consumer Reports test, 68 percent to 65 percent, so on measured effectiveness they are close. Optery Core is $39.00 a year, monitors continuously and gives you a dashboard, and its free tier will show you your exposure with screenshots before you pay anyone. Optery keeps 230 sites per tier behind an Expanded Reach setting that is off by default. Optery is the better product; EasyOptOuts is half the price.
Does EasyOptOuts have a promo code, coupon or discount?
There is no promo code and none has ever been published. The only discount EasyOptOuts documents is 25 percent for nonprofits, applied by getting in touch rather than by entering a code, and it adds that anyone who genuinely cannot fit $19.99 into their budget should contact it. Coupon sites listing EasyOptOuts codes are generating them; the published price is the price.
Does EasyOptOuts have a family plan?
No, and it says so directly: "While we don't offer a family plan, it's our mission to make privacy easy and affordable for everyone." Four separate $19.99 subscriptions come to $79.96 a year, which is still less than one DeleteMe Individual seat at $129.00 and less than one Privacy Bee Essentials seat at $96.00. Business plans start at 10 or more people and are quoted rather than published.
What is the EasyOptOuts refund policy?
150 days, money back. That is five times the category norm: Optery, Incogni and Privacy Bee all use 30 days, and DeleteMe promises satisfaction without publishing a window at all. A 150-day window covers more than one full scan cycle, which means you can see at least one complete round of results before deciding, and that is unusual enough to be worth weighing on its own.
Does EasyOptOuts work in Canada, the UK, Australia or Europe?
The roster is US-centric and it shows: half of it is US state court and arrest-record sites, and the leverage behind these removals is US state privacy law such as the CCPA. EasyOptOuts does not advertise national coverage outside the United States. If you are outside the US, ask support what it can actually reach for your address before subscribing, because most of this category is built for US residents.
Who owns EasyOptOuts?
EasyOptOuts does not publish a leadership page or an ownership disclosure, which is a fair thing to hold against it. What it does state, in its own site footer, is "Built for privacy, not to pay back investors", which is a claim to be self-funded with no venture or private-equity backing. Privacy Guides, which takes no affiliate money, rated it the best value of any service it had tested in 2024.
Compare the rest of the field
A review is one column of the decision. These pages cover the others: what each service costs in full, what its headline coverage number really belongs to, and how the whole field ranks.
EasyOptOuts vs Incogni vs Privacy Bee
The three-way price and coverage comparison, with the per-year arithmetic worked out.
Privacy Bee review
The 1,132 brokers Privacy Bee headlines, and the 517 its $8 plan actually covers.
OneRep review
The four-plan restructure, and the 877 that only two of the plans get.
Optery review
Optery tested, including the 230 sites per tier hidden behind a setting.
Incogni review
Incogni tested, including the month-to-month price that is double the rate every review quotes.
DeleteMe review
DeleteMe tested, including the four price tiers above the one its pricing page shows you.
DeleteMe cost and pricing
Every DeleteMe tier on both terms, with the per-person arithmetic worked out.
Best data removal services
The whole field ranked, with what each one is genuinely best at.
Data broker opt-out list
Every site to start with, and what each asks for before it will remove you.
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