DeleteMe vs Incogni: An Honest 2026 Comparison
The short answer
DeleteMe and Incogni both remove your personal information from data brokers, but they trade differently. DeleteMe uses human-verified removals and a quarterly report at $129 a year, billed annually only. Incogni automates opt-outs across a wider broker roster for $7.99 a month billed annually ($95.88 a year). Choose DeleteMe for human oversight and a complex footprint; choose Incogni for lower cost and broader automated reach.
Exposure scan
Live
Scanning
Searching the public web
This runs a real search, so it can take up to about 45 seconds. Nothing is stored.
in your top results public results for
No broker listing ranked today. That is not the same as being private: search engines demote people-search pages, and the brokers still publish to anyone who searches them directly.
Reconstructed best-effort from live public search listings.
The live top results for your name, reconstructed from public search. The "data broker" badge is matched against our own directory of 45 brokers.
These brokers index US adults and each opt-out link is real and free. We have not checked each one for your name, and we will not pretend otherwise. That is what the full service does.
Live search unavailable
The live search did not come back this time, so we will not guess. Here is your removal plan instead, from our directory of 45 real data brokers.
Scan limit reached
You have used your scans for now. The demo runs on a shared key, so we cap it. The real service re-scans for you every month without a cap.
DeleteMe and Incogni are the two names people compare most when they finally decide to get their home address off the internet. Both are real, working services you can pay for today. They take almost opposite approaches to the same job, and the right pick depends on your budget, how complicated your history is, and whether you want a human in the loop. Prices below were checked on their own sites in July 2026; both companies change them, so confirm before you buy.
Full disclosure, because it matters when you read a comparison: we are building a data removal service of our own. We have no reason to push you toward either of these, and every reason to describe them accurately, since anyone who buys on a claim we made up will remember it. What follows is how they actually differ.
The short version
DeleteMe is the older, human-assisted option. A person reviews and files your removals, you get a report every quarter, and it costs $129 a year for one person, billed annually. Incogni is the cheaper, fully automated option from Surfshark. Software sends the opt-out requests, a dashboard shows their status, and it costs $7.99 a month billed annually, which works out to $95.88 a year, with a month-to-month choice DeleteMe does not offer. Incogni reaches more brokers out of the box; DeleteMe puts a human on the awkward ones.
Pricing compared
| DeleteMe | Incogni | |
|---|---|---|
| Entry price | $129 / year (about $10.75 / month) | $7.99 / month billed annually ($95.88 / year) |
| Month-to-month | Not offered, annual only | Yes, at a higher monthly rate |
| Higher tier | 2 people $229 / yr; family of 4 $329 / yr | Unlimited $14.99 / mo billed annually ($179.88 / yr) |
| Family plan | Up to 4 people, $329 / year | Up to 5 people, from $15.99 / mo billed annually |
The headline gap is real: Incogni is roughly 25 to 40 percent cheaper for one person, depending on how you count DeleteMe's annual-only billing. If price is the deciding factor, that is the number that decides it. DeleteMe's family plan is the better value once you are covering four people, because Incogni's per-person cost stays closer to its single rate.
Coverage: how many brokers, and which
This is where the marketing numbers get slippery, so read them carefully. DeleteMe states on its own sites page that it removes private information from 986 data brokers, though that figure is the cumulative list it has found and removed data from, not a per-plan coverage promise. Incogni sends deletion requests to a network of more than 420 brokers, including marketing aggregators, and its standard plan reaches all of them automatically rather than holding some back for an upsell.
For most people the practical result is that Incogni hits more brokers on day one, while DeleteMe's human team is better at the specific sites that reject automated requests. Neither covers every broker in existence, and no service does. If you want to see the full landscape they are working against, our data broker opt-out list names every major one, what it exposes, and how hard its form is.
Human verified vs fully automated
DeleteMe's pitch is that a real person handles your case, checks that a removal actually took, and re-files when a broker pushes back. That is genuinely valuable for the brokers that make opt-out deliberately painful, the ones that demand a notarized form or a phone call. The cost of that human work is the price and the cadence: you hear from them on a schedule, not the moment something changes.
Incogni's pitch is scale and speed through automation. It fires opt-out requests across its whole roster, invokes your rights under laws like CCPA on your behalf, and shows each request's status in a dashboard. The trade is that a request a broker rejects, or a site outside the roster, is where a purely automated pipeline runs out of road unless you are on the Unlimited tier, which adds custom removal requests. For a straightforward footprint that is a fine trade. For someone with five past addresses and two former names, the human review starts to earn its price.
Is Incogni or DeleteMe better?
Neither is better in the abstract; they are built for different buyers. Incogni is the better pick for most people who want the widest automated coverage at the lowest price and are comfortable reading a status dashboard. DeleteMe is the better pick if you specifically want a human managing the removals, you have a complicated history with many old names or addresses, or you value a written quarterly report you can hand to a spouse or a security team.
Is DeleteMe worth the money?
DeleteMe is worth $129 a year if your exposure is high or messy and you would rather a person owned the problem than manage it yourself. It has removed data for real customers since 2011, which is a longer track record than almost anyone in the category. If your footprint is simple and price is your main concern, you are paying a premium over Incogni for the human touch, and that premium is only worth it if you will actually use the reassurance it buys.
Does Incogni really work?
Yes, within the limits of any removal service. Incogni's automated requests do get listings taken down across its broker network, and independent 2026 testing generally credits it with broad reach and quick first results. What it cannot do, and does not claim to do, is guarantee a broker never re-lists you. Data brokers rebuild from fresh public records, so any service, Incogni included, is a subscription precisely because the work never finishes.
Can I just remove myself for free?
You can. Every broker these services use has a free opt-out form, and you are allowed to file them yourself. Budget around 20 hours for a thorough first pass across the major brokers, then a few hours every one to three months to catch reappearances. The reason people pay is not that the forms are secret; it is that filing and re-filing them across a hundred brokers, forever, is tedious in a way most people quit after the first afternoon. If you want to try, start with the free opt-out list and work top to bottom.
Which should you choose
Pick Incogni if you want the lowest price, the widest automated broker reach, a month-to-month option, or you are covering yourself and do not need a human reviewing each removal. Pick DeleteMe if you want a person managing a complex footprint, a written quarterly report, or the strongest track record in the category, and the higher annual price does not put you off. If you are protecting a whole family, price out DeleteMe's four-person plan against Incogni's five-person one with your actual numbers, because that is where the value flips.
We wrote longer, honest breakdowns of each service on their own: how we compare to DeleteMe and to Incogni, including where each of them beats what we are building. And if you want to understand what any of these services is actually doing on your behalf before you pay for it, our pricing page lays out the continuous-scanning approach we are taking and why the monitoring, not the first cleanup, is the part that earns the subscription.
If DeleteMe and Incogni are not the only two on your list, our roundup of the best data removal services covers the wider field, and the DeleteMe vs Optery vs PrivacyDuck comparison goes deeper on the other three names that come up most. If screenshot proof of each removal is what you are after, the Optery alternative write-up is the one to read next.
One correction worth making to the price comparison above, because it works in DeleteMe's favour and most write-ups miss it. The $129 is the one-year rate. DeleteMe also sells two-year terms billed once at $209 for one person, $349 for two and $499 for four, and that last one is $62.38 per person per year, which undercuts Incogni's Standard plan on a per-seat basis while still including a human queue. Whether that is worth committing two years to is a separate question, and a term that long is worth tracking as a renewal you will be reminded about, because nobody logs in to a removal service often enough to notice one. Every tier on both terms is laid out in what DeleteMe costs. The wider verdict, including the gap between DeleteMe's own 4.7 rating and its 3.7 on Trustpilot, is in our DeleteMe review. If OneRep has also made your shortlist, read whether OneRep is legit before you compare it on price alone.
The same correction applies to Incogni in the other direction. The $7.99 a month quoted above, here and in essentially every comparison of these two, is an annual plan billed once at $95.88. Month to month the Standard plan is $15.98, exactly double, which Incogni states in the FAQ on its own pricing page. It only changes the answer in one situation, when you want to run a service for a month or two before committing, and in that situation Incogni costs $15.98 a month while DeleteMe sells no month-to-month plan at all. The full rate card on both terms is in our Incogni review.
Written by
The Dataremoval team, at Dataremoval. We run an AI data removal service, which is why we spend our days reading data broker opt-out forms. Corrections to app@dataremoval.ai.
Keep reading
LifeLock Data Broker Removal: What It Costs on Core, Advanced and Total, and What It Actually Removes
LifeLock now includes Automatic Data Broker Removal on Core, Advanced and Total, from $124.99 a year. Norton's own support document calls it a lighter version that covers "a smaller set" of brokers, and neither brand publishes how many. Prices, what it skips, and what to buy instead.
Bitdefender Digital Identity Protection Review: What It Costs, and Why It Does Not Remove Your Data
Bitdefender Digital Identity Protection is $39.99 for the first year and renews at $79.99, and none of its five features files a removal request. Bitdefender's own FAQ says you act to remove the data it finds. What it is good at, and what to buy instead if you want takedowns.
McAfee Personal Data Cleanup Review: What It Costs and Which Plans Actually Remove Your Data
McAfee's own plan comparison says Personal Data Cleanup is "Scans only" on the tier it recommends most. Removal starts one plan higher, at $89.99 for the first year and $199.99 on renewal, and McAfee publishes neither a broker count nor a list.
Reputation Defender Cost in 2026: What ReputationDefender Charges, and Why the Price Is Not Published
ReputationDefender does not publish a price on any page of its own website, and the estimates in circulation span three orders of magnitude. Here is what we could verify instead: who owns it, what an independent test measured, and what the services that do print their prices charge.
EasyOptOuts vs Incogni vs Privacy Bee: Pricing and Coverage Compared
One of these costs $19.99 a year, one costs $95.88, and one costs $96.00 for less coverage than the $19.99 option advertises. The gap is not quality. It is how often each one rescans, who files the removals, and how much of the advertised roster your plan actually reaches.
OneRep vs Incogni vs DeleteMe: Pricing, Coverage and Cost per Person Compared
These three land on every shortlist and the roundups almost never put the rate cards next to each other. Do that and the answer is simpler than the star ratings suggest, because one of the three headline coverage numbers only applies to the tiers most buyers skip.
Privacy Bee vs Kanary: Reviews, Pricing, and Which Is Worth Paying For
These two are listed together in every roundup and are not competing for the same buyer. One claims more data brokers than anyone in the category for less than DeleteMe charges; the other sells the most expensive individual seat in it, and has a reason.
Optery vs DeleteMe Pricing: Which Data Removal Service Is Cheaper, Seat by Seat
This is the only matchup in the category where both vendors put a human privacy agent on the account, which makes it the one comparison where you are pricing like against like. Twenty dollars separates them for one person, and four hundred for a family.
Optery vs Incogni Pricing: Which Data Removal Service Is Cheaper, Tier by Tier
Optery sells per person and Incogni sells per household, which flips the answer depending on how many people you cover. Every tier of both, on both billing terms, with the per-seat math done.
Is OneRep Legit? A OneRep Review of the Pricing, the Owner and the Mozilla Split
OneRep works, and its family plan is the cheapest per seat in the category. The reason people ask this question is the ownership, which its own chief executive has confirmed, and the partnership Mozilla spent twenty months unwinding.
Spam Text Blocker App Pricing: What a Text Blocker for iPhone or an Android Message Blocker Costs
Two of the best text blockers are already on your phone and cost nothing. Of the products that charge, one publishes its prices and one refuses to, and two of the three carriers do not filter texts at all.
Scam Likely and Spam Risk Calls: T-Mobile Scam Shield App Pricing and How to Stop Scam Likely Calls
Scam Likely is T-Mobile's label, Spam Risk is AT&T's and Potential Spam is Verizon's. Here is what each one costs to act on, the free code that blocks them on T-Mobile, and why a label is not a block.
Call Blocker App for Android: Spam Call Blocker and Block Spam Calls App Pricing
Three of the four call blockers worth having on an Android phone cost nothing, and two of them are already installed. Here is what each one blocks, what the paid tiers charge, and the thing none of them fix.
Spam Call Blocker for iPhone: RoboKiller vs Nomorobo Pricing, and the Free Carrier Apps
One of these two vendors publishes its prices on its own website and the other does not. Here is what each spam blocker costs, what the free layers already do, and the thing none of them fix.
I Keep Getting Spam Calls All of a Sudden: Why You Keep Getting Spam Phone Calls, and How to Stop Them
A sudden flood of spam calls is almost never random. Six things cause it, five of them are traceable, and the Do Not Call list only addresses one.
DMAchoice: Junk Mail Opt Out, What It Costs, and Is DMAchoice.org Legit
The mail preference service the advertising industry runs on itself. What the $8 actually buys, the four categories, and the mail it is structurally unable to stop.
What Is LexisNexis? Your LexisNexis Consumer Report and CLUE Report Explained
Most people meet LexisNexis in a denial letter. It holds a Fair Credit Reporting Act file on you that no website publishes, and you can read it free once a year.
Google Removal Request: How to Delete Google Search Results
Google runs five separate removal paths, and picking the wrong one is why most requests get denied. Here is which form handles which problem, and what none of them can do.
What Is a Data Broker? What They Sell, Who Buys It, and Are Data Brokers Legal
The companies with the most detailed file on you are the ones you have never contacted. Here is what that industry actually is, what California now forces it to disclose, and what any of it means for you.
How to Remove Your Address From the Internet and Public Records
Your home address sits in two places: the county record that created it and the dozens of commercial copies. Only one of those is removable, and it is not the one people start with.
How to Remove Your Name From Google Search Results
You cannot delete a name from Google. You can delete most of the pages that make it worth searching, and the order you do it in decides whether it stays gone.
California Delete Act: How the DROP Delete Request and Opt-Out Platform Works
One free request that reaches every registered data broker in California. What DROP covers, what it quietly does not, and why you should still opt out by hand.
How to Remove Your Information From the Internet
The complete 2026 method: what is actually removable, the order to do it in, the brokers that matter most, and the parts nobody can delete for you.
Data Brokers Opt Out: The Complete Opt-Out List
Every major data broker, what it publishes about you, how hard the opt-out is, how long it takes, and a direct link to the real form.
How to Remove Your Information From the Dark Web (Email, Phone, SSN)
The honest answer: you almost certainly cannot delete it. Here is what you can do instead, and why the services promising deletion are selling you monitoring.
Data Broker Removal for Businesses: Employee Data Removal as a Security Control
Why security teams are buying data removal for staff, what it costs per seat, which roles to cover first, and how to tell a real enterprise offering from a repackaged consumer plan.
Are Data Removal Services Worth It?
When paying for data removal actually pays off, when to do it yourself for free, and the one feature that decides whether the subscription is worth the money.
How to Remove Your Phone Number From the Internet
Where your number leaks from, the free order to clean it up in, the caller-ID apps most guides forget, and the calls you will still get afterward.
How Much Does Data Removal Cost?
Real 2026 numbers for DeleteMe, Incogni, and Optery, what family plans add, the free DIY route, and the single line item that actually justifies the yearly fee.