EasyOptOuts vs Incogni vs Privacy Bee: Pricing and Coverage Compared

These three get shortlisted together by people who have worked out that DeleteMe is expensive and want to know what else is out there. They are not the same product at three prices. One of them costs $19.99 a year, one costs $95.88, and one costs $96.00 for slightly less coverage than the $19.99 option advertises. The gap between them is not quality, it is how often they scan, who does the work, and how much of the advertised roster your specific plan actually reaches.

Every figure below was read on 3 September 2026 from each company's own pricing page. Where a number is our arithmetic rather than something a vendor published, that is said plainly. None of these companies pays us anything and we sell a competing product, which is why this is sourced rather than scored.

EasyOptOuts vs Incogni vs Privacy Bee pricing, side by side

Start with the rate cards, because the spread here is wider than in any other three-way comparison in this category. Incogni and Privacy Bee both sell tiers; EasyOptOuts sells one plan and a business option for teams of ten or more.

Swipe the table sideways to see every column.

The Incogni annual figures are twelve months of its published annual rates of $7.99 and $14.99 a month. The Privacy Bee figures are twelve months of its published $8 and $16 a month, which the pricing page labels as approximate when billed annually. EasyOptOuts publishes a flat yearly price with no monthly option at all.

The coverage numbers are not measuring the same thing

This is where most comparisons go wrong. Three different vendors publish 200+, 420+ and 1,132, and those figures do not describe comparable rosters.

Privacy Bee's 1,132 is the one to be most careful with. It is real and it is itemized publicly by category, which is more than most of this industry manages, but it belongs to the Pro and Signature tiers. Privacy Bee's own comparison table puts "517 (People Search Sites only)" in the Essentials column. So the $96.00 plan reaches 46 percent of the number on the homepage, and the other 615 sites, which are the advertising, enrichment and list-broker layer, start at $192.00. We went through the full breakdown in our Privacy Bee review.

Incogni's 420+ applies to every plan with no gating, which makes it the most straightforward number of the three. What the Unlimited tier adds is not more brokers but the ability to file custom removal requests against 3,000+ additional sites you nominate yourself.

EasyOptOuts says 200+ and, unusually, publishes the whole list. We counted it on 5 September 2026 and found 218 distinct domains, split into 144 under a heading reading "Sites we support directly" and 74 under "Indirectly-supported sites", including Whitepages, Spokeo, Radaris, TruePeopleSearch, FastPeopleSearch, LexisNexis and BeenVerified. Read that 218 as sites rather than companies: 51 of them are state court-record domains and 49 are state arrest-record domains, so two templated per-state networks account for 46 percent of the roster. The full breakdown is in our EasyOptOuts review. It is still the narrowest roster here and it is entirely the public people-search layer, which is the honest positioning: it does the part most people actually care about and does not pretend to do the rest.

What a seat costs per person, per year

Swipe the table sideways to see every column.

EasyOptOuts at $19.99 is the cheapest published seat in this entire category, cheaper than Optery Core at $39.00 and cheaper than OneRep Family works out at per person. Incogni Family is the cheapest way to cover a household among these three, at $38.38 each for up to five people.

The tradeoff behind the $19.99 price: it rescans three times a year

This is the part that decides whether the cheap option is the right option, and almost nobody mentions it. EasyOptOuts runs your searches and files opt-outs, then rescans about every four months, three times a year, to catch fresh records. Incogni and Privacy Bee both monitor continuously.

That matters because removal is not permanent. People-search sites rebuild profiles from fresh public records, so a listing you removed in January can reappear in March. With continuous monitoring it gets caught within weeks. On a four-month cycle it can sit there for most of a quarter. Whether that is a problem depends entirely on why you are doing this. If you are reducing your general exposure, a four-month cycle at a fifth of the price is a reasonable trade. If you have a specific person you are trying to stay ahead of, it is not, and you should be looking at continuous monitoring or at the incident-response tier of something like Privacy Bee Signature.

The other thing EasyOptOuts does differently is worth knowing: it advertises "targeted information sharing to minimize data disclosure", meaning it sends each broker only the fields that broker needs to match you rather than your full profile. Given that you are handing over addresses and phone numbers to make any of this work, that is a real design decision and not just marketing.

Who actually files the removals

Two of these three take an explicit and opposite public position on this, in writing, on their own pricing pages, which is unusual enough to be worth putting side by side.

EasyOptOuts sells "100% automated opt-out requests (no foreign contractors accessing your data)" as a headline feature. Privacy Bee's rate card says the human remediation on its $16 a month Pro plan is handled by what it calls the Global Response Team, which it describes as "cost effective non-US human analyst remediation", and reserves "highly trained W2 employees operating out of our secure facility in Atlanta, GA USA" for the $67 a month Signature tier. Incogni's removals are automated, with live phone support on the Unlimited tiers only.

Neither position is wrong. Offshore support teams are ordinary across software, and Privacy Bee is being candid by printing it on the card rather than letting you find out. But this is a purchase where you hand a company your full name, every address you have lived at, your phone numbers and your email addresses, so it is a fair thing to check before paying, and these two vendors have made it easy to check by writing it down.

Reputation, and how much of it to believe

Trustpilot, read 3 September 2026: Incogni holds 4.3 out of 5 across 2,927 reviews, EasyOptOuts 4.5 across 89, and Privacy Bee 4.0 across 13. Only the Incogni figure is a sample you can lean on. EasyOptOuts at 89 is thin but usable. Privacy Bee at 13 is anecdote, and a single unhappy customer would move it by a third of a star. That is not evidence against Privacy Bee, it is an absence of evidence, and the AICPA SOC 2 certification and the public broker itemization are better signals than the star average either way.

One more data point worth having: Privacy Guides, which does not take affiliate money, wrote in 2024 that its testing indicated EasyOptOuts "provides the best value out of any data removal service we've tested, with a very affordable price and high effectiveness". EasyOptOuts quotes that on its own pricing page, so treat it as a vendor-selected quote, but the source is a credible one and the underlying testing is public.

Which one to buy

Buy EasyOptOuts at $19.99 if you want the people-search layer cleaned up and you are price-sensitive. It covers the sites that actually surface when somebody searches your name, it names them publicly, the refund window is 150 days rather than the category-standard 30, and nothing else comes close on price. Accept the three-scans-a-year cadence as the cost of that.

Buy Incogni Standard at $95.88 if you want continuous monitoring on a single uncomplicated plan with no coverage gating and the largest review base in the category behind it. Buy Incogni Family at $38.38 a seat if you are covering a household of up to five.

Buy Privacy Bee Pro at $192.00 if the advertising, data-enrichment and list-broker layer is your actual worry, because 615 of its 1,132 sit outside people search and few competitors reach there at all. Do not buy Privacy Bee Essentials: at $96.00 for 517 people-search sites it is beaten on price by EasyOptOuts and on coverage by Incogni.

Whichever you pick, the first practical step is finding out what is actually published about you, since the plan you need depends on how much is out there. One small piece of admin worth setting up first: opt-outs generate a stream of confirmation and verification emails, often to several addresses at once, and the ones that need a click within 48 hours are easy to lose. If you are running this across more than one mailbox it helps to pull the confirmations into a spreadsheet so you can see which brokers replied and which never did. Our data broker opt-out list covers the sites to work through by hand, and our comparison of the best data removal services puts the rest of the field against these three.

Frequently asked questions

Is EasyOptOuts legit?

Yes. EasyOptOuts is a US data removal service charging $19.99 a year, holding 4.5 out of 5 across 89 Trustpilot reviews, and it names the sites it covers publicly on its homepage rather than quoting a number. Privacy Guides rated it the best value of any removal service it tested in 2024. It also publishes a 150-day money-back guarantee, which is five times the category norm.

Is EasyOptOuts better than Incogni?

On price, clearly: $19.99 against $95.88 for a single seat. On coverage and cadence, no. Incogni covers 420+ brokers against 200+, monitors continuously rather than three times a year, and has 2,927 Trustpilot reviews against 89. EasyOptOuts is the better buy for cleaning up people-search listings on a budget; Incogni is the better buy if you want ongoing monitoring.

Why is EasyOptOuts so cheap?

Three reasons it states openly. The process is fully automated with no human analysts to pay, it scans three times a year rather than continuously, and it covers a focused roster of 200+ people-search sites instead of a thousand-plus brokers. Its site also notes it is not funded by investors, so there is no return to service. The low price buys a narrower, less frequent product, not a worse one.

Does Privacy Bee cover more sites than Incogni?

On the Pro tier at $192.00 a year, yes: 1,132 named brokers against Incogni's 420+, and the extra 615 are advertising, enrichment and list brokers that Incogni does not systematically cover. On the Essentials tier at $96.00, no: 517 people-search sites against Incogni's 420+ across every category, and Essentials cannot take down custom sites at all.

Which data removal service has the longest refund window?

EasyOptOuts, at 150 days. Incogni, Optery and Privacy Bee all offer 30 days, though Privacy Bee excludes its $67 a month Signature tier from the guarantee. DeleteMe promises satisfaction without publishing a window at all. A 150-day window covers more than one full rescan cycle, so you can judge the service on results rather than on the first two weeks.