Optery vs Incogni Pricing: Which Data Removal Service Is Cheaper, Tier by Tier

Optery and Incogni are the two cheapest credible automated data removal services in the US, and they are priced so differently that the usual comparison, which lines up one tier from each and calls a winner, gets the answer wrong for about half the people reading it. Optery sells per person. Incogni sells per household. That single difference flips the result depending on how many people you need to cover.

So here is every tier of both services, on both billing terms, with the per-seat arithmetic done. Every figure was read off each vendor's own pricing page on 30 August 2026.

Which is cheaper, Optery or Incogni?

For one person, Optery, by a wide margin: $39 a year on Core against $95.88 for Incogni Standard. Optery also has a free tier and Incogni does not. For two or more people the answer reverses, because Incogni Family covers up to five for $191.88 a year, about $38.38 each, while Optery charges per person with no household discount, so five Core seats cost $195.

The crossover is at two people. Two Optery Core seats cost $78 a year, still cheaper than Incogni Family at $191.88. At three seats Optery is $117 against $191.88. It is only at five seats that Incogni Family wins outright, and it wins on coverage all the way down, because Core is Optery's thinnest tier.

Optery pricing, every tier, both terms

Swipe the table sideways to see every column.

Two details in that table are easy to miss and both matter. The first is Expanded Reach: every site count Optery advertises has a smaller number behind it that applies if you leave Expanded Reach switched off. Core is 380+ sites, or 150+ without it. The second is that the annual saving is 17 percent, not the 50 percent you see elsewhere in this category, because Optery's month-to-month prices are close to its annual ones. Core is $3.99 monthly against $3.25 billed yearly.

Incogni pricing, every plan, both terms

Swipe the table sideways to see every column.

Incogni's month-to-month price is exactly double its annual rate on every plan, which is where its 50 percent saving comes from. That is worth knowing because almost every Incogni review quotes $7.99 a month without saying it is an annual price. If you want to run Incogni for a single month to see what it does, the real cost is $15.98. Incogni states this plainly in the FAQ on its own pricing page. We go through the rest of the detail in our Incogni review.

Head to head at each price point

Comparing $39 to $95.88 is not really a fair fight, because Optery Core is a thinner product than Incogni Standard. The honest way to line these up is by what you actually get.

Under $50 a year. Only Optery is here, at $39 for Core and 380+ sites. Incogni has no product at this price. If your budget is a few dollars a month, the comparison is over and Optery wins by default.

Around $100 a year. Incogni Standard is $95.88 for 420+ sites. The nearest Optery tier is Extended at $149, which covers 560+ sites and adds a human privacy agent plus before-and-after screenshots every ninety days or so. Incogni is $53 cheaper. Optery gives you proof and a person. This is the genuine toss-up in the whole comparison, and it comes down to whether you want evidence a listing came down or just want the requests filed.

Around $200 a year. Incogni Unlimited is $179.88 and adds custom removal requests across 3,000+ further sites. Optery Ultimate is $249 for 635+ sites plus unlimited custom removals across 950+, with a privacy agent and priority support. Optery costs $69 more and is the more complete product at this level. This is also where Incogni's most common public complaint lives, custom removal requests sitting unreviewed, which is unfortunate given custom removals are the entire reason to upgrade.

Covering a household. Incogni Family at $191.88 for five people is the cheapest broad coverage either company sells, at $38.38 each. Optery has no family plan, so five Extended seats would be $745. If you are buying for a couple, parents and a teenager, Incogni is not close to beaten here on price, and the only argument against it is that nobody at Incogni is manually chasing a broker who says no.

Is Optery free, and can you try Incogni without paying?

Optery's Free Basic tier is genuinely free with no credit card, and it is more useful than most free tiers: you get a personalized exposure report with screenshots, a scan of your Google and Bing results, and self-service removal tools. It does not file removals for you. What it does is show you exactly how exposed you are, which is the number that decides whether any subscription is worth buying.

Incogni has no free tier and no free trial. Its equivalent is a 30-day money-back guarantee on every plan, so the no-risk route is to buy an annual plan and cancel inside thirty days if it disappoints. That works, but you have to pay first, and you have to remember to check. Annual privacy plans are the kind of thing that renews quietly twelve months later, so it is worth setting up something that tells you when a subscription is about to charge you again rather than finding out on the statement.

Both companies publish a 30-day money-back guarantee, so neither is riskier than the other once you have committed. The difference is only that Optery lets you look before you decide.

Which should you buy?

Buy Optery Core at $39 if you are one person on a budget and you want the cheapest real removals anyone sells. Buy Optery Extended at $149 if you want a human involved and proof in screenshots, and you are covering yourself or one other person. Buy Incogni Family at $191.88 if you have three or more people to cover and you accept an entirely automated service. Buy Incogni Standard at $95.88 if you want the widest automated coverage for one person and Optery Extended is out of budget.

Start with Optery's free report either way. It costs nothing, it tells you which sites are actually publishing you, and if the answer is a handful of sites you may not need to subscribe to anything. Our data broker opt-out list covers filing those yourself, and if you want the whole field rather than these two, the best data removal services ranks all of them.

Common questions

Is Optery better than Incogni?

For one person, yes on price and on proof: $39 against $95.88, plus a free tier, and a human privacy agent with before-and-after screenshots from the $149 Extended tier. For a household, no: Incogni Family covers five people for $191.88 while Optery prices every seat separately, so the same coverage runs into hundreds.

Is Optery legit?

Yes. Optery publishes its full pricing, its complete list of 635+ covered sites, and a 30-day money-back guarantee, and its free tier means you can verify the exposure report before paying anything. It is one of the few services in the category where you can check the product works on your own data at zero cost.

Is Incogni worth it compared to Optery?

It is worth it if you are covering more than two people, because Incogni Family at $38.38 per person per year is cheaper than anything Optery sells per seat. For a single person it is a harder case: you pay $95.88 for automated coverage against Optery's $39, and you get no privacy agent at either price.

Is Optery Expanded Reach worth it?

Usually yes, because it is the difference between the site count Optery advertises and a much smaller one. Core covers 380+ sites with Expanded Reach enabled and 150+ without it. Expanded Reach submits removals to sites where matching is less certain, so it can catch listings for people with common names that a strict match would miss.

Do Optery or Incogni remove you permanently?

Neither, and no service can. Data brokers rebuild profiles continuously from fresh public records, voter files and purchased marketing data, and a removal filed against an old record does not carry forward to a new one. Both services re-send requests on a recurring schedule, which is what the annual fee actually buys. Price the renewal rather than the first year.