OneRep vs Incogni vs DeleteMe Pricing and Cost per Person Compared

These three come up together in almost every shortlist, and the roundups that pair them almost never put the rate cards next to each other. When you do, the comparison turns out to be simpler than the star ratings suggest: OneRep is the cheapest way to cover a household, Incogni is the cleanest single-seat automated plan, and DeleteMe is the only one of the three that puts a named human on the entry tier. The prices are not close, and neither is the coverage.

Every figure below was read on 2 September 2026 from each company's own pricing page, and OneRep's site counts were re-read on 19 October 2026 (prices unchanged, each count one lower). Where a number is our arithmetic rather than something a vendor published, that is said plainly. None of these companies pays us anything and we sell a competing product, which is why this is sourced rather than scored.

OneRep vs Incogni vs DeleteMe pricing, every plan side by side

One thing to flag before the table: OneRep restructured its lineup and now sells four plans rather than the two that most OneRep reviews still describe. The two newest, both labelled Pro, are the only ones that carry the 876-broker coverage figure OneRep uses in its marketing.

Scroll the table sideways to see every column.

The OneRep annual totals are ours, worked out by multiplying the published monthly rate by twelve, so $8.33 becomes $99.96 and $15.00 becomes $180.00. Incogni and DeleteMe both print their annual totals directly. The per-person column is arithmetic in every case, because seat counts differ and headline prices are not comparable until you reduce them to one person for one year.

Which is cheapest?

For a household, OneRep, and it is not close. OneRep Family covers six people for $180.00 a year, or $30.00 each. Incogni Family covers five for $191.88, or $38.38 each. DeleteMe's cheapest household seat is $62.38 and requires four people on a two-year term paid in one lump of $499.00. That is more than double OneRep for the same number of covered people.

For one person the picture changes. Incogni Standard at $95.88 is cheaper than OneRep Individual at $99.96 and covers 420+ sites against OneRep's 317. DeleteMe at $129.00 is the most expensive of the three, and it is the only one with no month-to-month option at any tier, so $129.00 is the true cost of finding out whether it works for you.

The coverage numbers are not comparable, and one of them is gated

This is where the shortlists go wrong. OneRep advertises 876 data brokers, Incogni 420+ sites and DeleteMe 986 data brokers, and those three figures get printed side by side as though they measure the same thing. They do not.

OneRep's 876 breaks down into 317 people-search sites plus 559 non-public data brokers, and OneRep names every one of them publicly. But 876 applies only to the two Pro plans. The Individual plan at $99.96 and the Family plan at $180.00 cover the 317 public sites and stop there, which is 36 percent of the advertised number. If you buy on the headline and pick a cheaper tier, you did not get the headline.

DeleteMe's 986 is framed differently again: it is the count of brokers DeleteMe says it has found and removed data from, cumulatively, rather than a per-plan roster. Incogni's 420+ is a straight per-plan figure, and its Unlimited tiers add custom removal requests across 3,000+ further sites. So Incogni's number looks the smallest and is arguably the most honest, because it is the one that means the same thing on every plan.

Optery does something structurally similar to OneRep, advertising 375+, 555+ and 630+ sites by tier while printing 150+, 325+ and 400+ for anyone who has not enabled a setting called Expanded Reach. We went through that in detail in our Optery review. The general rule for this category: read the plan card, not the homepage.

Who puts a human on your account

DeleteMe assigns a named privacy expert on every plan, including the $129.00 entry tier, and sends a quarterly privacy report. That is the clearest reason to pay its premium, and it is the one thing the cheaper two do not match at the entry level.

OneRep gives you a dedicated privacy expert for complex cases, but only on the Pro plans. Incogni does not assign a person at all; removals are automated and live phone support is limited to the Unlimited tiers. All three run monthly or ongoing rescans, because listings come back when brokers rebuild profiles from fresh public records. That part is not a differentiator, it is the nature of the work.

Can you try any of them before paying?

OneRep is the only one of the three with a free trial: five days on every plan, plus a free scan that shows which people-search sites list your name before you enter a card. Incogni has no free trial and no free tier, only a 30-day money-back guarantee. DeleteMe has neither a free tier nor a trial, and its satisfaction guarantee does not publish a refund window.

If trying before buying matters to you, it is worth knowing that Optery runs a genuinely free Basic tier that produces a full exposure report with screenshots and requires no card. It files no removals, so it is not a substitute for a paid plan, but it answers the question that decides whether any of this is worth paying for: how many sites are publishing you right now.

The trust column

Scroll the table sideways to see every column.

OneRep has the highest average and Incogni has the sample size, which are different kinds of evidence. The separate consideration with OneRep is ownership: in March 2024 KrebsOnSecurity reported that its founder and chief executive, Dimitri Shelest, had launched dozens of people-search services, and Shelest acknowledged holding a stake in the data broker Nuwber while stating the two companies share no information. Mozilla ended its OneRep partnership and discontinued Monitor Plus on 17 December 2025. We lay out the reporting and the dates on is OneRep legit.

Which one should you buy?

Covering a family, take OneRep Family at $30.00 a seat and accept that you are buying the 317-site roster. If the non-public advertising and enrichment layer is what worries you, OneRep Family Pro at $59.90 a seat is the cheapest published route to it anywhere in this category.

Covering yourself and nobody else, take Incogni Standard at $95.88: broader per-plan coverage than OneRep Individual, four dollars cheaper, and a company with the deepest independent review record here. Wanting an actual person working the brokers that refuse, take DeleteMe at $129.00, which is the only entry plan of the three that includes one.

Whichever you pick, expect a steady stream of confirmation and verification emails as opt-outs go out, because most brokers make you click a link or reply from the address on file. Plenty of people run these through a separate address to keep the noise out of their main inbox, and there are tools that bring several mailboxes into one place if you end up managing more than a couple. Whatever you use, do not let those confirmations expire unread, because an unconfirmed opt-out is usually a failed one.

For the full workup on each service on its own terms, we keep a OneRep review, an Incogni review and a DeleteMe review, and a ranked comparison of the best data removal services covering the rest of the field.