IDX Identity Protection Review: IDX Privacy Pricing, Cost, and Which IDX Plan Removes You From Data Brokers
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The short answer
IDX sells three consumer plans: Identity Essentials at $107.52 a year, IDX Privacy at $139.92 and IDX Complete at $355.32, each about 10 percent cheaper annually than monthly. Only Privacy and Complete remove you from data brokers, through a feature called ForgetMe that covers over 100 broker sites. IDX Privacy cleared 40 percent of listings in the 2024 Consumer Reports test, at the same $139.92 it costs today.
Prices and the plan feature matrix were read on 25 September 2026 from IDX's own consumer plans page, and the removal details from IDX's FAQ. We sell a competing removal service, which is why every figure here comes from IDX or from Consumer Reports rather than from us.
IDX pricing
How much IDX costs, plan by plan
Most reviews still quote IDX as "$9.95 a month" and stop there. That is the monthly price of the cheapest plan, and it happens to be the one plan that does not touch data brokers. IDX now sells three tiers, each in an individual version and a family version that covers two adults and up to five children under 18. Paying annually saves 10 percent on every one of them.
Swipe the table sideways to see every column.
| Plan | Per year | Annual, per month | Month to month | Family per year | Family monthly | Data broker removal | Credit monitoring |
|---|---|---|---|---|---|---|---|
| IDX Identity Essentials | $107.52 | $8.96 | $9.95 | $215.52 | $19.95 | No | Single bureau |
| IDX Privacy | $139.92 | $11.66 | $12.95 | $280.32 | $25.95 | Yes, over 100 brokers | None |
| IDX Complete | $355.32 | $29.61 | $32.90 | $701.88 | $64.99 | Yes, over 100 brokers | Three bureaus |
The odd one out is IDX Privacy. It is the plan with removal, and it has no credit monitoring at all, while the cheaper Identity Essentials has credit monitoring and no removal. So if you want both, the only IDX option is Complete at $355.32 a year, which is more than double what most people pay for a dedicated removal service and a separate credit monitor combined.
What each IDX plan includes
This is IDX's own comparison table, transcribed row by row. Every plan shares the recovery side: managed identity recovery, $1 million insurance, lost wallet help and dark web scanning. Where they split is prevention (removal, VPN, password manager) against credit (bureau monitoring, reports, public-record alerts), and IDX Privacy sits entirely on the prevention side.
Swipe the table sideways to see every column.
| Feature | Essentials | Privacy | Complete |
|---|---|---|---|
| ForgetMe PII Removal (data broker removal) | No | Yes | Yes |
| Password Manager | No | Yes | Yes |
| Safe Wifi VPN | No | Yes | Yes |
| Private Search and Tracking Blocker | No | Yes | Yes |
| Credit Lock (one bureau) | No | No | Yes |
| CyberScan dark web monitoring | Yes | Yes | Yes |
| SocialSentry social media monitoring | No | Yes | Yes |
| Credit monitoring | One bureau | No | Three bureaus |
| Annual credit report | One bureau | No | Three bureaus |
| VantageScore 3.0 and instant inquiry alerts | No | No | Yes |
| Court record, payday loan, change of address and SSN trace | Yes | No | Yes |
| Managed US-based identity recovery | Yes | Yes | Yes |
| $1 million identity theft insurance | Yes | Yes | Yes |
| Lost wallet help | Yes | Yes | Yes |
| Privacy Score | No | Yes | Yes |
IDX Privacy review
Does IDX remove your information from data brokers?
On IDX Privacy and IDX Complete, yes. The feature is ForgetMe PII Removal, and IDX describes it as scanning "over 100 data broker websites" and automatically requesting deletion of the profiles it finds. On Identity Essentials, no: ForgetMe is simply absent from that column of IDX's table.
Step 1
Scan
ForgetMe searches the broker sites on its list for records matching you.
Step 2
File
It completes the opt-out forms, solves CAPTCHAs, confirms by email and submits PDF forms where a broker demands one.
Step 3
Confirm
It keeps scanning to check the record actually came down, and shows progress in the IDX Privacy dashboard.
Step 4
Rescan monthly
It checks the whole list once a month and files again when a broker relists you.
That is a competent process, and the monthly rescan is the part that matters, because brokers rebuild profiles from fresh public records and a one-off removal rarely lasts. Two limits are worth knowing before you pay for it. First, "over 100" is a small roster by the standards of the category: Incogni publishes 420+, DeleteMe 986 and EasyOptOuts an itemized 216. Second, we could not find the list itself on IDX's plan page or in its FAQ, so you cannot check in advance whether the sites that worry you are on it. Our data broker opt-out list names the big people-search sites. Ask IDX support directly whether the ones that worry you most, such as Whitepages, Spokeo or TruePeopleSearch, are covered before you pay.
How IDX Privacy did in the Consumer Reports test
In 2024 the Consumer Reports Innovation Lab signed 32 volunteers up to seven removal services and measured, over four months, how many of their listings on 13 people-search sites came down. IDX was tested on its Privacy tier at $139.92 a year, and it removed 38 percent of listings in the first week, 38 percent at one month and 40 percent at four months. That put it third of seven.
Here is why that result is more useful than most in the study: IDX still charges exactly $139.92 for that plan. The study tested plans, not brands, so most of its numbers describe a tier or a price that no longer matches what you would buy. Optery's 68 percent was its $249 Ultimate tier, and Kanary was tested at a rate it no longer charges. IDX Privacy is one of only three rows, with EasyOptOuts and DeleteMe, that still describe the plan on sale today, at the price on sale today.
Swipe the table sideways to see every column.
| Service tested | Tested at | Removed after 4 months | Does it still apply? |
|---|---|---|---|
| Optery (Ultimate tier) | $249 | 68 percent | Tested on the top tier. Optery Core at $39 was not tested |
| EasyOptOuts | $19.99 | 65 percent | Sells one plan, so the result applies to what you buy |
| IDX (Privacy tier) | $139.92 | 40 percent | Still $139.92 today, so the result applies to what you buy |
| Kanary | $179.88 | 34 percent | Kanary now charges $250 for Core |
| DeleteMe | $129 | 27 percent | Still $129 today |
| ReputationDefender | $99 | 6 percent | |
| Confidently | $120 | 4 percent |
Three caveats travel with this study every time we cite it. Consumer Reports' own headline was that the category is largely ineffective. Volunteers who did the opt-outs by hand cleared 70 percent within a week. And the data is now two years old. It remains the only independent measurement of these services that exists, which is why it still matters.
Got IDX free from a data breach letter? What you have, and what happens when it ends
Most people meet IDX this way. IDX is one of the biggest breach-response providers in the country, so when a hospital, retailer or employer loses your data, the letter that follows often includes an IDX enrollment code. That coverage is paid for by the organization that was breached, and it lasts for a fixed term, usually one or two years, set in the letter.
What breach coverage is built around
IDX's own enrollment guide walks you through activating CyberScan dark web monitoring and credit monitoring. It does not mention ForgetMe. The organization that paid chooses the package, so the dashboard you log into is the authority on what yours includes.
What it does not fix
Monitoring tells you when your data turns up somewhere. It does not take your name, address, relatives and phone number off the people-search sites that sell them for a few dollars, which is how most doxxing, scam calls and stalking actually start.
When the term runs out
Coverage stops. If you liked it, you can buy an IDX plan yourself, and the one with removal is IDX Privacy at $139.92. If removal is the thing you actually want, a dedicated service covers more brokers for less, and the table below prices them side by side.
IDX Privacy against what $139.92 buys elsewhere
IDX Privacy is really two products sold as one: a data broker removal service and an identity theft insurance and recovery policy. The fair comparison splits them. On removal alone, four dedicated services publish larger rosters for less money. On insurance and recovery, the fair rivals are LifeLock and Aura, which also bundle removal and also add credit monitoring that IDX Privacy leaves out.
Swipe the table sideways to see every column.
| Service | Per year | Broker coverage | Theft insurance | Credit monitoring | Consumer Reports 2024 |
|---|---|---|---|---|---|
| IDX Privacy | $139.92 | Over 100 brokers, list not published | Yes, $1 million | No | 40 percent on this plan |
| EasyOptOuts | $19.99 | 216 domains, itemized | No | No | 65 percent on its only plan |
| Optery Core | $39 | 380+ with Expanded Reach, 150+ without | No | No | Not tested (68 percent was Ultimate) |
| Incogni Standard | $95.88 | 420+ | No | No | Not tested |
| LifeLock Core | $124.99 | A smaller set, not published, every 90 days | Yes, up to $1.05 million | Two bureaus | Not tested |
| DeleteMe | $129 | 986, cumulative | No | No | 27 percent |
| Aura Individual | $144 | 425+ | Yes, $1 million | Three bureaus | Not tested |
LifeLock and Aura prices were re-read on 25 September 2026; the rest are our site-wide verified rates. For a full breakdown of the two suites against IDX, including their family plans, see IDX vs LifeLock vs Aura pricing. For the dedicated removal services, our comparison of the best data removal services ranks the whole field.
IDX refunds and the recovery guarantee
IDX advertises a "100% Identity Recovery Guarantee or Your Money Back". Read the footnote before you treat that as a trial period. It promises to refund up to one year of the fees you have paid if IDX fails to remove all adverse matters from your record resulting from an identity theft event within one year. That is a performance guarantee on recovery work, and a genuinely good one. It is not a no-questions-asked cooling-off window, and we did not find one on IDX's plan page or in its FAQ.
Compare that with the rest of the field: EasyOptOuts gives 150 days, LifeLock and Aura 60 days on annual plans, Incogni and DeleteMe 30. If you want to test whether removal is working before you are committed, pay IDX monthly for the first couple of months (it costs about 10 percent more) and run a scan at the start and again at the end.
Is IDX Privacy worth it? It depends what you are buying it for
Your breach coverage is ending
Check your dashboard first
If your free plan had no ForgetMe, renewing into Identity Essentials still gets you no removal. Decide whether you are paying for monitoring, for removal, or for both, because IDX sells those on different plans.
You want insurance and removal in one bill
IDX Privacy, $139.92 a year
Over 100 brokers with monthly rescans, $1 million insurance, managed recovery, VPN and password manager. The catch is no credit monitoring, which is on Essentials and Complete but not here.
You want removal and credit monitoring
Aura Individual, $144 a year
Almost the same price as IDX Privacy, with 425+ broker sites and three-bureau credit monitoring. LifeLock Core at $124.99 is cheaper but removes from a smaller unpublished set every 90 days.
You only want your listings gone
EasyOptOuts, $19.99 a year
216 itemized domains and a 65 percent Consumer Reports result on the only plan it sells, for a seventh of the price. Pair it with the free credit freeze at all three bureaus and you have most of what IDX Privacy does.
You want the widest routine roster
Incogni Standard, $95.88 a year
420+ brokers with nothing gated except custom removals. Four times the broker list IDX publishes, for less money.
You want a person on the stubborn brokers
DataRemoval, from $9 a month billed yearly
Our own plan: a human works the brokers that reject automated requests, we rescan monthly, and you get a dated log of every request. Run the scan above to see what we would remove.
One thing no removal plan fixes on its own is Google. When a broker takes your profile down, the search result that pointed at it can linger in Google's cache for weeks, and that result is usually what someone sees when they look you up. Clearing it is a separate request, covered in our guide to removing personal information from Google.
IDX identity protection: common questions
Is IDX identity protection legit?
Yes. IDX is a long-established US company, trading as Identity Theft Guard Solutions, Inc. from Beaverton, Oregon, and it is one of the largest providers of data breach response services, which is why so many people first meet it through a breach letter. Its consumer plans are real, priced publicly, and include $1 million identity theft insurance and managed recovery.
How much does IDX Privacy cost?
IDX Privacy costs $11.66 a month billed annually, which is $139.92 a year, or $12.95 month to month. The family version, covering two adults and up to five children, is $23.36 a month billed annually ($280.32 a year) or $25.95 monthly. That is the same $139.92 annual price Consumer Reports paid when it tested the plan in 2024.
Does IDX remove your information from data brokers?
Only on two of its three plans. IDX Privacy and IDX Complete include ForgetMe PII Removal, which scans over 100 data broker sites, files the opt-outs and rescans monthly for relistings. The cheapest plan, IDX Identity Essentials at $107.52 a year, does not include ForgetMe at all. It is a monitoring and recovery plan.
Is IDX Privacy worth it?
It depends on whether you want the insurance and recovery service. For removal alone it is poor value: IDX Privacy covers over 100 brokers for $139.92 and cleared 40 percent of listings in the Consumer Reports test, while EasyOptOuts covers 216 domains for $19.99 and cleared 65 percent. What IDX adds is $1 million insurance, managed recovery and a password manager and VPN.
Is IDX a legitimate company?
Yes. IDX has provided identity protection and breach response since the early 2000s, serves large corporate and government clients, and has been owned by the cybersecurity firm ZeroFox since 2022. A breach letter offering free IDX coverage is normal: the organization that was breached pays IDX to protect the people affected.
How good is IDX identity theft protection?
On recovery it is strong: every plan includes US-based managed recovery, lost wallet help and $1 million insurance, and IDX promises to refund up to a year of fees if it fails to clear adverse records from an identity theft event within a year. On data broker removal it is middling, at 40 percent in the only independent test.
Does IDX have a free trial?
Not on its consumer plan page. IDX sells Identity Essentials, Privacy and Complete on monthly or annual billing, and annual saves 10 percent. The only way people usually get IDX without paying is through a data breach letter, where the breached organization pays for a fixed term of coverage chosen by that organization.
What happens when my free IDX coverage from a data breach ends?
The coverage simply stops at the end of the term stated in your letter, commonly one or two years. If you want protection to continue you buy a plan yourself. Check what you actually had first: IDX breach enrollment centres on dark web and credit monitoring, and data broker removal is sold on IDX Privacy and Complete.
IDX vs LifeLock: which is better?
For data broker removal, IDX Privacy covers over 100 brokers with monthly rescans at $139.92, while LifeLock Core at $124.99 removes you from a smaller, unpublished set of brokers every 90 days. LifeLock includes two-bureau credit monitoring on Core and IDX Privacy includes none. Both carry $1 million-level insurance. Neither matches a dedicated removal service on coverage per dollar.
Price IDX against the alternatives
IDX vs LifeLock vs Aura
The three identity suites priced side by side, family plans included, with what each removes.
EasyOptOuts review
The $19.99 plan covering 216 domains that beat IDX in the Consumer Reports test.
Aura data removal review
Aura at $144 a year: 425+ broker sites plus three-bureau credit monitoring.
LifeLock data broker removal
What LifeLock Core actually removes, how often, and what it keeps for the paid add-on.
Incogni review
420+ brokers for $95.88 with a 30-day guarantee.
DeleteMe review
986 brokers, a human advisor and 40 custom requests a year for $129.
Norton Privacy Monitor Assistant
The separately sold removal add-on behind LifeLock, at $109.99 a year.
Best data removal services
The whole field ranked on price, coverage and independent test results.
DataRemoval pricing
Our plans, next to the published prices of every major competitor.
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