Best Data Removal Services 2026: Data Removal Service Reviews, Data Broker Removal and Pricing Compared

Incogni: best value personal data removal service

Incogni is made by Surfshark and is the cheapest credible option in the category. Standard is published at $7.99 a month billed annually, which works out to $95.88 for the year, and covers 420+ data brokers. The Unlimited tier at $14.99 a month billed annually ($179.88 a year) adds custom removal requests against 3,000+ additional sites. A five-person Family plan starts at $15.99 a month billed annually, which is $191.88 for the year, about $38.38 per person.

One number Incogni does not put on the card: those are all annual rates. Month to month the same plans are exactly double, $15.98 for Standard and $29.98 for Unlimited, which Incogni confirms in the FAQ on its own pricing page. It matters if you wanted to try a month before committing a year. The complete rate card on both terms, what the Trustpilot distribution actually shows, and where the complaints cluster are in our Incogni review.

What you get for that money is genuine end-to-end automation. You give it your details once, and it files CCPA and GDPR deletion requests against marketing aggregators as well as the consumer-facing people-search sites. That aggregator coverage matters more than most reviews admit, because the aggregators are the upstream source that refills the people-search sites.

The trade-off is evidence. Incogni's dashboard shows you request status per broker, not proof that a listing is gone. If you want to see the page before and after, this is the wrong service. Custom removals also sit behind the higher tier, so the real comparison against DeleteMe is Unlimited at $179.88, not Standard at $95.88.

DeleteMe: longest track record and widest country coverage

DeleteMe has been operating since 2011, which makes it the oldest service most people have heard of. The Individual plan is published at $129 a year, two people at $229 a year, and a four-person family plan at $329 a year. There is no month-to-month option, and it is available in the US, Canada, the UK, several EU countries, Australia, and Singapore.

Those are the one-year rates. DeleteMe also prices the same three plans over two years, billed once at $209, $349 and $499, which brings the four-person plan down to $62.38 per person per year and makes it the cheapest human-assisted seat in this whole comparison. The monthly figure on its own pricing page is that two-year plan divided out, not a monthly charge. Every tier on both terms is priced in our DeleteMe cost breakdown.

Real people handle the brokers that resist automation, and subscribers get a written removal report each quarter. If your situation involves brokers with awkward identity-verification steps or mailed forms, a human queue genuinely beats a script.

The quarterly cadence is the thing to think hardest about. It is a deliberate product rhythm, not a flaw, but it means a listing that reappears the week after a report lands is something you hear about in the next one. Our DeleteMe alternative comparison goes through that trade-off in detail, and if your shortlist is down to the two best-known names, DeleteMe vs Incogni puts them side by side on price, coverage, and whether a human or a script files the request. The full workup, including the Trustpilot rating and the four price tiers that sit above the plan on its public page, is in our DeleteMe review.

Optery: best proof that a removal actually happened

Optery is the service to pick if you do not want to take anyone's word for it. Every removal comes with before-and-after screenshots of the broker page, which is the only evidence in this category that a skeptical buyer can verify without doing the search themselves.

Pricing is the most granular here. Free Basic gives you a scan and self-service tools. Core is $3.99 a month or $39 billed yearly and covers 380+ sites. Extended is $14.99 a month or $149 a year for 560+ sites. Ultimate is $24.99 a month or $249 a year for 635+ sites. That laddering is genuinely useful: you can start at $39 and move up only if a scan shows you need the long tail.

The limit is geography. Optery's pricing page offers the United States, Canada, Australia, New Zealand and South Africa, so it is not the answer if you need EU or UK removals. The other thing to check before buying is that its headline site counts assume a setting called Expanded Reach: leave it off and Core covers 150+ sites rather than 380+, Extended 330+ rather than 560+, and Ultimate 405+ rather than 635+. We go through that, the free tier and the Trustpilot record in our Optery review. Read the Optery alternative comparison for the full breakdown, or the three-way DeleteMe vs Optery vs PrivacyDuck comparison if those are your shortlist. Optery and DeleteMe are the only two services here that assign a human to the account, so if it is down to those two, Optery vs DeleteMe pricing works the seat count out.

OneRep: cheapest per person once you are covering a household

OneRep is the value answer for families and the one service here that lets you try before you pay. Its Family plan covers up to six people for $15.00 a month billed annually, which is $180.00 a year or $30.00 per person. Nothing else in this category publishes a lower fixed per-seat price: Incogni Family is $38.38 each and DeleteMe's cheapest household seat is $62.38 on a two-year term. Every plan opens with a free 5-day trial, which neither Incogni nor DeleteMe offers at any price.

OneRep now sells four plans rather than the two most reviews describe, and the difference matters. Individual is $8.33 a month billed annually and Family is $15.00, and both cover 318 public people-search sites. The two Pro plans, $15.95 and $29.95 a month, are the only ones that carry the 877 data brokers OneRep headlines, a figure made up of those 318 sites plus 559 non-public advertising and data-enrichment brokers that OneRep names publicly. Buy on the headline and pick a cheaper tier and you have bought about 36 percent of it.

The reason OneRep is not our top pick outright is ownership rather than delivery. In March 2024 KrebsOnSecurity reported that its founder and chief executive had launched dozens of people-search services and holds a stake in the data broker Nuwber, and Mozilla wound down its OneRep partnership, discontinuing Monitor Plus on 17 December 2025. OneRep holds the highest Trustpilot average in the category at 4.7 across 545 reviews. We work through the full rate card, the coverage gating and the Trustpilot record in our OneRep review, the reporting and the dates in is OneRep legit, and the three-way price comparison in OneRep vs Incogni vs DeleteMe.

EasyOptOuts: the cheapest published price in the category

EasyOptOuts charges $19.99 a year for one person, which is half what the next cheapest service costs and a fifth of what Incogni or Privacy Bee charge. It covers 200+ people-search sites and, unusually, names them on its homepage rather than quoting a number: Whitepages, Spokeo, Radaris, TruePeopleSearch, LexisNexis, BeenVerified and 80 more in the list we read on 5 September 2026. Privacy Guides, which takes no affiliate money, rated it the best value of any removal service it had tested in 2024.

The tradeoff is cadence, and it is the thing to understand before buying. EasyOptOuts rescans about every four months, three times a year, where Incogni, Optery and Privacy Bee monitor continuously. Removals do not stay done, so a listing that reappears in March can sit there most of a quarter. It also carries a 150-day money-back guarantee, five times the category norm, and sells business plans for teams of ten or more. For general exposure reduction on a budget it is the best buy here; for staying ahead of a specific person it is not enough. We put it against the field in EasyOptOuts vs Incogni vs Privacy Bee.

Privacy Bee: the widest broker roster, if you buy the right tier

Privacy Bee covers 1,132 data brokers and is one of only two services in this category that itemizes the number publicly, by category, on its pricing page: 362 people-search sites, 155 affiliates, 247 advertising and marketing companies, 154 data-enrichment firms, 131 list brokers and six smaller categories that sum to exactly 1,132. That advertising and enrichment layer is the part almost nobody else reaches, and it is the reason to consider the company at all.

Read the tier carefully, because the headline number is gated. Essentials at $8 a month, about $96 a year, covers 517 people-search sites, which is 46 percent of the advertised 1,132, and it cannot take down custom sites at any price. Pro at $16 a month, about $192 a year, is the plan the 1,132 belongs to. One more line worth knowing: Privacy Bee's own rate card describes the human analysts on Pro as a "cost effective non-US" team and reserves US-based W2 staff in Atlanta for its $67 a month Signature tier. Its Trustpilot average is 4.0, but across only 13 reviews, which is too small a sample to read either way. The full breakdown is in our Privacy Bee review.

PrivacyDuck: most hands-on, quote-based pricing

PrivacyDuck sells concierge removal rather than software. Its published feature list covers 400+ data brokers with unlimited removal requests, unlimited aliases and previous names, custom removal requests alongside the automated ones, email and phone masking, and support by email, chat, and phone. Plans are Single, Couple, and Family for up to four people.

Worth stating plainly: PrivacyDuck does not display a flat price on its public pricing page, so we are not going to invent one. If price transparency matters to you, that is itself a data point. If what you need is a person on the phone who will chase an obscure site that no script handles, this is the category's answer and it is priced accordingly.

Also worth knowing about

Aura bundles data removal into a broader identity theft product with credit monitoring and a VPN, which makes sense if you were going to buy identity protection anyway and makes it poor value if you only want broker removal. Kanary and Onerep also operate in this space. If you are comparing on privacy grounds specifically, it is worth reading the reporting on each provider's ownership before you subscribe, because who runs a removal service is a fair question to ask of an industry built on other people's records.

Dataremoval, stated plainly

Dataremoval is the service behind this page. It runs continuous monthly re-scanning instead of a quarterly cycle, with a dated per-broker log showing what was filed and what the broker did. Pricing starts at $9 a month billed yearly.

The four above are real, working services, and this page is not a trick to talk you out of them. The free exposure scan at the top of this page works today and costs nothing, and the opt-out list shows you how to do the entire job by hand if you would rather spend time than money.

Reviews in this category tend to skip the limits, which is exactly the part a buyer needs before spending $129. Four things are true of every service on this page.

Removals do not stay done. Data brokers re-ingest public records continuously. A property deed, a voter file update, or a change of address re-links your name to an address and the listing rebuilds itself. A record removed in March can be back in June. This is why cadence, not roster size, is the number that matters, and why a one-time cleanup is close to worthless.

Nothing touches the public record itself. Court filings, property records, business registrations, and voter rolls are the source. Removal services take down the aggregators that republish them, not the government databases underneath.

Roster counts are not comparable. One service counting 420 brokers and another counting 635 are not measuring the same thing, because there is no shared definition of what counts as a broker. Treat those numbers as marketing, and weigh the twenty sites that actually rank for your name instead.

Google results lag. A listing can be removed from the broker while the search result still shows. That is a caching problem with its own fix, which is the Google removal request, and no removal service does it for you automatically.