Incogni Alternative: How Dataremoval Compares
The short answer
Incogni is a data removal service from Surfshark that automates opt-out requests at a low price, listed at $7.99 per month billed annually ($95.88 per year) at the time of writing, with unlimited custom removal requests reserved for its higher tier. Dataremoval is an alternative focused on a transparent per-broker removal log and continuous re-scanning.
Read this first
Incogni is an established service with real customers. This page compares its published plans with Dataremoval, row by row.
Their offer
What Incogni does
- Incogni is made by Surfshark, an established privacy company, and is among the cheapest options in the category.
- Its Standard plan is published at $7.99 per month billed annually ($95.88 per year), and the Unlimited tier at $14.99 per month billed annually ($179.88 per year). A five-person family plan starts at $15.99 per month billed annually.
- It automates opt-out requests to data brokers, including marketing aggregators, and it invokes GDPR and CCPA rights on your behalf.
- The dashboard shows request status per broker.
- Custom removal requests, for sites outside its standard roster, sit on the higher Unlimited tier.
Published details, checked on 10 August 2026. Incogni's own site. Prices change; theirs is authoritative, not ours.
The trade-off they made
The low price comes from full automation and a fixed broker roster. Requests that a broker rejects, or sites outside the roster, are where an automated-only pipeline runs out of road unless you are on the higher tier. That is a coherent trade for the price.
Our plan
What Dataremoval intends to do
- A removal log that shows the evidence per broker, not only a request status.
- Continuous monthly re-scanning, with the reappearance of a listing treated as a new job rather than a closed ticket.
- Escalation to a human for brokers that reject the automated request, rather than leaving it queued.
- Tiers aimed at people with elevated exposure: executives, doctors, lawyers, and company security teams.
Which should you pick?
Incogni is cheap, real, and working, and for many people that is the right answer. We price above Incogni because we build for people whose exposure carries a physical or professional risk, not for the lowest possible monthly cost.
Incogni and Dataremoval, side by side
Swipe the table sideways to see every column.
| Incogni | Dataremoval | |
|---|---|---|
| Entry price | $7.99 a month, billed yearly | $9 a month billed yearly |
| Who files the opt-out | Automated requests | AI agents, humans on the brokers that reject automation |
| Re-check cadence | Ongoing automated requests | Full re-scan every month |
| Evidence you can read | Request status per broker | Dated per-broker log with evidence |
| Custom removals | On the higher tier | On the Executive tier |
| Team and employee plans | Yes | Business tier |
There is a third option nobody sells you: do it yourself. Every broker's opt-out is free, and the complete opt-out list links to all 45 of them. The exposure scan will show you what the internet returns for your name, and our pricing page puts all four options in one table.
Worth pricing carefully before you switch away from Incogni or toward it: the $7.99 a month everyone quotes is an annual plan billed once at $95.88, and the month-to-month price of the same Standard plan is $15.98, exactly double. The Family plan is the genuinely cheap one at $191.88 for up to five people, about $38.38 each. Every plan on both terms, plus what its 2,927 Trustpilot reviews actually say, is in our Incogni review.
Incogni is most often weighed against the other big name rather than against us, and that comparison deserves its own page: we go through pricing, coverage, and human versus automated removal in DeleteMe vs Incogni.
If the decision is really about the money, the published rates for every mainstream service, plus what the free route costs you in hours, are in how much data removal costs. And if you have not settled whether any of this is worth paying for, we make the honest case in are data removal services worth it. The cheapest way into a paid plan anywhere in this category is Optery Core at $39 a year, with a free tier that shows you your own exposure report first, and we went through the whole rate card in our Optery review. If you are covering more than yourself, the cheapest published seat is OneRep Family at $30.00 per person per year for up to six people, which we priced out in full in our OneRep review.
Ready to switch?
Run the free exposure scan, then let Dataremoval file every opt-out for you and re-check monthly.
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